Many companies emphasize the concept of calue in their operation as a core element of marketing. Marketing activities not only involve with creating offerings that have value, but also communicating, delivering and exchanging those offerings. Applying the concept of value, marketers are interested in building long term customer relationships with satisfied customer and consequently, loyal customers. As a marketer, how would you operate on the approach of value chain concept as theorized by Michael Porter?

Many companies emphasize the concept of calue in their operation as a core element of marketing. Marketing activities not only involve with creating offerings that have value, but also communicating, delivering and exchanging those offerings. Applying the concept of value, marketers are interested in building long term customer relationships with satisfied customer and consequently, loyal customers. As a marketer, how would you operate on the approach of value chain concept as theorized by Michael Porter?

Marketing

20th Edition

ISBN:9780357033791

Author:Pride, William M

Publisher:Pride, William M

Chapter14: Marketing Channels And Supply Chain Management

Section14.2: Adm: The Link From Farm To Table

Problem 1C

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