Many suggestions have been made for improving advertising effectiveness. What are some that relate to the qualities of a good ad? Identify and describe at least 4 of them.

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter17: Advertising And Public Relations
Section: Chapter Questions
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Many suggestions have been made for improving advertising effectiveness. What are some that relate to the qualities of a good ad? Identify and describe at least 4 of them.

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ISBN:
9780357033791
Author:
Pride, William M
Publisher:
South Western Educational Publishing