Market Equilibrium) A successful advertising campaign by the California Milk Processor Board increases demand for milk. In the short-term, this moves the market demand curve to the right (i.e., increases demand at all price level). The new (short-term) market demand function becomes: Qd(P) = 10062 - 100P   The advertising campaign does not affect the (short-term) market supply function which remains:   Qs(P) = 3564 + 800P   A. Calculate the new Equilibrium Price.   B. Calculate the new Equilibrium Quantity.

Managerial Economics: A Problem Solving Approach
5th Edition
ISBN:9781337106665
Author:Luke M. Froeb, Brian T. McCann, Michael R. Ward, Mike Shor
Publisher:Luke M. Froeb, Brian T. McCann, Michael R. Ward, Mike Shor
Chapter23: Managing Vertical Relationships
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Market Equilibrium) A successful advertising campaign by the California Milk Processor Board increases demand for milk. In the short-term, this moves the market demand curve to the right (i.e., increases demand at all price level). The new (short-term) market demand function becomes:

Qd(P) = 10062 - 100P

 

The advertising campaign does not affect the (short-term) market supply function which remains:

 

Qs(P) = 3564 + 800P

 

A. Calculate the new Equilibrium Price.

 

B. Calculate the new Equilibrium Quantity.

 

2. (Profit Maximization in a perfectly competitive market). Using the new market price that you calculated in question 3 and assume that your farm’s weekly cost function is unchanged:

 

TC(Q) = $1036.8 + $2Q + $0.0045Q^2

 

A. What is the new Profit Maximizing Output Level (Q*) for your farm?

 

B. Where are the farm's Weekly Profits at the new Profit Maximizing Output Level?

 

C. Is this market at its long-run equilibrium? If yes, explain why. If not, discuss what will need to happen to restore the market to its long-run equilibrium.

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