Marketing has been viewed as an ongoing or _______process involving a set of interacting and inter-related activities to reach customers. a. dynamic b. disorganized c. free flowing d. static
Q: Mobile marketing relies on three primary tools to reach and engage customers. Which of the following…
A: The process of promoting the product on mobile devices with the help of campaigns and advertisements…
Q: 2. Refer to the previous activity and create a table of information from the following: Identify and…
A: Types of Reports Annual Report Sales and Revenue Report Inventory Report Marketing Report Website…
Q: 15 Asking people questions about their thoughts and opinions about advertisements is an effective…
A: True. Market research does not finish after your advertising campaign is launched. Its performance…
Q: ABB Industries LLC wants to maximize the performance of its field sales forces. What approach would…
A: Sales techniques are to be updated frequently to increase the performance of the field sales forces.…
Q: arketing is the job of everyone in a business organization,not just the marketing department.
A: Yes, marketing is your job! And my job! Marketing is the responsibility of every employee in an…
Q: Formulating a strategy based on distinctive competencies provides the organization with a unique…
A: In order to successfully compete in the market, it is necessary for an organization to have…
Q: How macro environment can effect marketing campaigns of any organization. Examples are mandatory.
A: Macro-environment affects how all business groups operate, perform, make decisions, and form…
Q: Among the Integrated Marketing Mix tools, this method ________ refers to any “short-term” incentives…
A: Sales promotion is a short term incentives to encourage the purchase or sale of a product or…
Q: Which of the following is not a possible reason for the shift in company focus from Advertising to…
A: Sales promotion – It is a marketing strategy in which the products are promoted with the use of…
Q: Among the Integrated Marketing Mix tools, ________ type occurs when a firm's sales force make…
A: Selling are of different types by which different companies tries to sell their goods and services…
Q: An outline of a typical marketing plan , including brief explanation of each section
A: A marketing plan is the step by step marketing guide that the marketers creates to build customers…
Q: 1. A company makes a pair of shoes (a semi-durable) that can last for more than 10 years, Is this…
A: Disclaimer: Since you have asked multiple question, we will solve the first question for you. If you…
Q: Which of the following is true of the BCG matrix approach? A. It does not have any limitations. B.…
A: BCG matrix is the 2X2 matrix that describes the growth-share and market attractiveness of the…
Q: Which of these activities are not provided by a marketing intermediary? O a. Manufacture the…
A: Marketing can be explained as various activities that the company or organization undertakes to…
Q: is managing profitable customer relationships. The aim of marketing is to create value for customers…
A: Marketing is all about building customers and returning them. This is one of the primary activities…
Q: 10-The organizations to understand the customer behavior they use ? a. Online marketing O b Product…
A: Consumer behaviour can be explained as the study of how individuals, company or organization…
Q: a. What are good strategies for sales territory management for a maufacturing and distribution…
A: The meaning of an area the executives depicts an interaction that helps inside salespeople by…
Q: An automobile dealership sells cars to an insurance company for use as fleet vehicles for the…
A: An automobile dealership sells cars to an insurance company for use as fleet vehicles for the…
Q: The process of receiving referrals by a salesperson by using internet affiliate programs is…
A: Option D ( Non paid method)
Q: electronics company is analyzing its online marketing framework and discovers that very few people…
A: Online promotion is one of the ways in which the companies can increase the sales and maximize its…
Q: Construct a marketing plan for your organization using marketing model canvas.
A: Business Model Canvas lets you edit a business model on one page quickly. As you plan a business…
Q: Market segmentation allows the company to _____. a.
A: Market segmentation allows the company to _____. d. provide the best products or services that will…
Q: Prepare a IMC Plan based on the product or service selected in the Learning Team Integrated…
A: Disclaimer: Since you have asked multiple question, so we will solve the first question for you. If…
Q: A company's marketing focus changes in which of the following ways when it uses a consumer-focused…
A: The correct option is the third option - A business tries to think like its customers. When a…
Q: What are the differences between inbound and outbound marketing? Which one is more important? How…
A: Marketing is the practice of advertising and selling goods and services to consumers. It comprises…
Q: How does identifying trends in the marketplace help marketers’ strategicplanning efforts? a. It…
A: The marketing strategist help the marketers to plan out their roadmap to reach out their set…
Q: keting Analytics Vs Big Data Marketing (strictly 1 page)
A: Big Data is described as massively vast and complicated data that may be stored in conventional…
Q: Which of the following IMC tools involves building up a good corporate image and handling…
A: Public relations: PR is utilised to successfully convey important messages to a broad audience.…
Q: Salesmen and marketers want a better relationship with customers who are _______. a. Nonprofessional…
A: The marketers use the knowledge of consumer behavior during the process of marketing strategy…
Q: Provide a clear introduction for an on campus recycling center where students assist campus…
A: Recycling is the most suggested way to conserve the environment. Sadly, several communities don't…
Q: Which of the following statements about marketing is FALSE?Single choice. a.Marketing can affect…
A: Marketing can be defined as a field of business studies which deals with hoe a company makes its…
Q: In the recent year, scope of marketing has increased to a greater extent. Comment & explain
A: Marketing concept is а wide соnсeрt thаt believes thаt firms саn mаximize their рrоfits by finding…
Q: To deliver real value to marketers, mark a. be obtained inexpensively b. • provide useful customer…
A: The correct answer is b.
Q: Which of the following statements is TRUE regarding today's marketing communications? O a. More…
A: Today's marketing communications: In today's world, customers are well informed about the updates of…
Q: Which of the following describes one of the most compelling reasons for incorporating email…
A: Ans. Email marketing is the demonstration of sending a business message, ordinarily to a gathering,…
Q: New marketing communications model focuses on small group of customers in more interactive and…
A: The above statement is true.
Q: opic: Channel Alternatives a. Search for a specific company b. Discuss the distribution channel…
A: Amazon is one of the well-known, American electronic commerce companies of the world. It was founded…
Q: Which of the following do customers expect from salespeople? a. To apply the practices of…
A: Selling is an important function of marketing that deals with the selling of products/services…
Q: The time lag between the performance of marketing activities and their results O a. increases the…
A: Marketing activities communicate with customers in order to understand their needs and demands,…
Q: Why is it important to understand the lifecycle of a customer (all customers change)? O A. To better…
A: Introduction: Lifecycle of a customer consist of various stages that a customer goes through from…
Q: With advertising, distributors avoid intermediaries in the supply chain and sell products directly…
A: Advertisement is one of the important parts of promotional mix. The main objective of the…
Q: hich of the following statements is true of service enthusiasm? a. It helps minimize critical…
A: Energy is an incredible feeling. Join energy into your administration conveyance experience to build…
Q: Assuming you are a marketing officer of Bank in a City. The CEO of the said bank is asking you to…
A: Marketing strategies start from analyzing what consumers need and to fulfill them through the right…
Q: Having a business model that revolves around customer-centricity is essential, as it helps the…
A: Note: Since you have asked multiple questions, we will solve the first question for you. If you want…
Q: Salesmen and marketers wants a better relationship with customers who are _______. a. Aggressive b.…
A: Customers are the people who buy the goods and services of the business organization.
Q: Which of the following statements about marketing is true? O a. It is of little importance when…
A: Ans. Marketing refers to the activities that start long before the production and continue even…
Q: A-price cutting tends to decrease. B-competition tends
A: The answer to this question is all of these alternative arr correct.
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- How does identifying trends in the marketplace help marketers’ strategicplanning efforts? a. It informs about trends that may impact sales. b. It shows how the market is changing. c. It provides insight on how to best reach consumers. d. It reveals what consumers desire from the market. All of the above help marketers’ strategic planning efforts.A company’s sales force creates and communicates customer value by personally engaging customers and building customer relationships. With its Market Basket approach, was Staples focusing on building customer value and relationships? Explain.Marketing communication can be defined as the process of informing,persuading and reminding customers about a company’s product and services. Marketing communications consist of six elements. Discuss with examples, twomarketing communications elements that you would recommend to a companylike Netflix.
- The most formal and best definition of marketing is ___________ a. Meeting needs profitability b. An organizational function and a set of process for creating, communicating and delivering, value to customers and that benefit the organization. c. Improving the quality of life for consumers d. Marketing is an organizational function includes the 4Ps1. All of these are common misconceptions about what marketing is EXCEPT: a. it does not involve numbers. b. managing exchanges with customers c. making people buy things they don’t need. d. an art, and you either have the gift for it or you don’t. 2. Communicating value to your target market is covered through what? a. Product and Price b. Product c. Promotion d. Price 3. Which represents an intermediary relationship? a. A bank provides a loan to an individual purchasing a car. b. A private equity firm has invested in a logistics company. c. A logistics company purchases truck tires from Goodyear. d. A small bank uses an outsourced human resources company for its HR needs. 4. Properly designed and executed, marketing can do which of the following? a. Create a need for something b. Make people buy things they really can’t afford. c. Influence people to do things they don’t want to do. d. Make it more appealing to buy certain things over others.How is the Five-C framework similar to the Five Forces framework originated by Michael Porter? Select one: A. Both are meant to facilitate analysis of the market in which a company operates. B. Both excel at analyzing an offering's ability to create market value. C. Both are concerned with whether the company and its competitors operate within the same industry. D. Neither can accommodate cross-category competition. E. Both focus on customer needs rather than industry boundaries.
- Which of the following is a key consideration when implementing a marketing plan? a. Determine the appropriate marketing mix core linkage. b. Review the balanced scorecard. c. Perform a marketing audit d. Link responsibility with authority.When companies primarily had a sales orientation, which of the following is true? a. It was indicative of companies not having similar products. b. Sales techniques and persuasion significantly lagged today’s innovations. c. It was a reflection of lower levels of competition. d. Single transactions were favored over repeat purchases. 2. Acting as a(n) _________ is a major way Facebook makes money. a. reseller b. supplier c. intermediary d. None of the above 3. Rather than being part of the marketing mix, the ___________ is the target of marketing decisions, or the “target market” as described throughout the text. a. Price b. Customer c. Place d. ProductWhat key resources and capabilities does AirBnb possess that support its strategy? What are its core competencies? Give evidence other than the company's own claims. Use Porter's value chain analysis graphic.
- In two paragraphs answer the following with no plagiarism please. What do you think the impact of Amazon and online marketplaces have had on the growth of the Internet and how does it relate to the future of Marketing? *I had asked this question two times already. I need a better short answer.Answer comprehsively. Do not copy from other I will report and track it downvote this also if not good quality answer! Can you still think of well-known and successful companies/businesses, either in the Philippines, that haven’t explored yet the route of direct and digital marketing? Give at least 1 example of such companies and discuss their current traditional marketing efforts. Do you think they can still survive today and even tomorrow’s marketplace by sticking to traditional marketing strategies alone? If they should already start incorporating digital marketing strategies in their current efforts, suggest at least 1 specific digital marketing tool that they can start using, and then discuss how this tool can help them sustain strong & profitable customer relationships at present. ANSWER LONG AND SATISFYING!1. Nowadays, consumers have become less interested to traditional media with the advancement of technology. There are times that commercials can be skipped, radio stations can be changed, mail can be thrown away, and banner/billboard ads can be blocked. This only means that marketing methods are often ignored or even seen as ineffective. With this scenario, do you think businesses/companies should stop using the traditional approach of marketing and rely on contemporary marketing, why?