1. All of these are common misconceptions about what marketing is EXCEPT: a. it does not involve numbers. b. managing exchanges with customers c. making people buy things they don’t need. d. an art, and you either have the gift for it or you don’t.
1.
All of these are common misconceptions about what marketing is EXCEPT:
a.
it does not involve numbers.
b.
managing exchanges with customers
c.
making people buy things they don’t need.
d.
an art, and you either have the gift for it or you don’t.
2.
Communicating value to your target market is covered through what?
a.
Product and Price
b.
Product
c.
Promotion
d.
Price
3.
Which represents an intermediary relationship?
a.
A bank provides a loan to an individual purchasing a car.
b.
A private equity firm has invested in a logistics company.
c.
A logistics company purchases truck tires from Goodyear.
d.
A small bank uses an outsourced human resources company for its HR needs.
4.
Properly designed and executed, marketing can do which of the following?
a.
Create a need for something
b.
Make people buy things they really can’t afford.
c.
Influence people to do things they don’t want to do.
d.
Make it more appealing to buy certain things over others.
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