When companies primarily had a sales orientation, which of the following is true? a. It was indicative of companies not having similar products. b. Sales techniques and persuasion significantly lagged today’s innovations. c. It was a reflection of lower levels of competition. d. Single transactions were favored over repeat purchases. 2. Acting as a(n) _________ is a major way Facebook makes money. a. reseller b. supplier c. intermediary d. None of the above 3. Rather than being part of the marketing mix, the ___________ is the target of marketing decisions, or the “target market” as described throughout the text. a. Price b. Customer c. Place d. Product
When companies primarily had a sales orientation, which of the following is true? a. It was indicative of companies not having similar products. b. Sales techniques and persuasion significantly lagged today’s innovations. c. It was a reflection of lower levels of competition. d. Single transactions were favored over repeat purchases. 2. Acting as a(n) _________ is a major way Facebook makes money. a. reseller b. supplier c. intermediary d. None of the above 3. Rather than being part of the marketing mix, the ___________ is the target of marketing decisions, or the “target market” as described throughout the text. a. Price b. Customer c. Place d. Product
Chapter18: Personal Selling And Sales Promotion
Section18.2: Salesforce.com Sold On Stakeholder Satisfaction
Problem 1C
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When companies primarily had a sales orientation, which of the following is true?
a.
It was indicative of companies not having similar products.
b.
Sales techniques and persuasion significantly lagged today’s innovations.
c.
It was a reflection of lower levels of competition.
d.
Single transactions were favored over repeat purchases.
2.
Acting as a(n) _________ is a major way Facebook makes money.
a.
reseller
b.
supplier
c.
intermediary
d.
None of the above
3.
Rather than being part of the marketing mix, the ___________ is the target of
a.
Price
b.
Customer
c.
Place
d.
Product
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