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- Marketing question - indentify the major psychological influences on consumer behaviour.What types of affective responses to the Ralph Lauren advertisements and retail displays might be created by consumer's affective system?Debate whether or not Coca-Cola is deliberately tryingto deceive consumers into believing that Vitaminwater isa healthy alternative to soda. Which psychological factoris most affected by the product name and ad claims andmight influence consumers to purchase this product?
- Discuss the potential importance of each type ofsituational influence in developing a marketingstrategy to promote the purchase of (gifts to/shopping at):a. National Audubon Societyb. Subwayc. iPhoned. Coca-Cola Zeroe. 7-Elevenf. Ray-Ban eyewearExplain the term Occasion segmentation?What are possible psychological and sociologicalinfluences on the Groupon consumer purchase decision process?
- Are selective attention and selective distortion controllable by a marketer?Q2) a) How does the family influence the consumer socialization of children? b) What role does television play in consumer socialization? kindly explianed in detalsDiscuss, with the use of examples, the following consumer social motives forshopping: Q1. Being with others with similar interestsQ2. Mixing with peer group members