Identify and explain the key management roles that a marketing manager would need to be successful and include a narrative on objective and goal development in relation to the overall organization performance
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Identify and explain the key management roles that a marketing manager would need to be successful and include a narrative on objective and goal development in relation to the overall organization performance
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- Discuss the four marketing management philosophies and highlight how both the market orientation (marketing concept) and the societal marketing orientation are the most effective (more customer-driven).The four marketing management philosophies are product orientation, sales orientation, market orientation, and societal marketing orientation. List the three pre-requisite elements (Focusing on customers wants and needs, Integrating all the organization's activities to satisfy what customers wants, Achieving long term goals for the organization by satisfying the customers wants and needs) for the marketing concept to exist and for the company to succeed. Watch the video on "Costco CEO: High Wages, High Volume Drive Results for Costco Shareholder" https://www.youtube.com/watch?v=qC8Abk2atrM and reflect on the Costco's successes and the value of their Kirkland brand. Is Costco's successes because of their large membership base (how many?)? low-prices? customer-oriented employees? the…List the marketing management functions,including the elements of a marketing plan?Explain the overall objective of customer relationship management and the stages that customers are pulled through in the process. For each stage, identify the marketing goals during the stage as well as examples of strategies that may be used.
- the important roles and responsibilities of the Marketing Department in Levi's how your marketing department works and interacts with other departments in your company, and how it supports the broader organizational context in terms of vision, mission, and purpose How the external environment will affect the ability of Levi's to identify opportunities or challenges.The role of the marketing manager is inclusive as to the development and implementation of the strategic marketing plan. please outline the core elements of an effective marketing strategy and how the role of the marketing manager influences the overall development and implementation of the marketing strategy.Marketing plans propose a marketing strategy that details the chosen marketing mix (product, place, price, and promotion). Distinguish the specific elements of the organization’s marketing mix and evaluate the extent to which the strategy reflected in these elements is aligned with the organization’s mission statement. What recommendations would you make to better align the organization’s marketing strategy with its mission?
- What is the purpose of the marketing plan, and how might it be used in managing the activities of the organization? What should be included within the marketing plan?Explore the concept of personalized marketing through CRM. How can organizations leverage customer data to deliver highly personalized marketing campaigns and product recommendations, and what are the ethical considerations associated with this approach?How can marketing managers effectively collaborate with other departments within their organization to achieve marketing goals?
- Designing strategies that can create profitable relationships with targeted customers is what marketing management seeks to do as one of the functional areas of an organization. What philosophy, however, should direct these marketing strategies is typically regarded as essential to the everyday chores of marketing managers. With this regard, there are five alternative philosophies under which organizations design and carry out their marketing strategies. List all five alternative marketing management philosophies that can be utilized by marketing managers to direct the marketing operations with reference to the context, and then examine each one, highlighting its application with the help of real Ethiopian based marketing experience.Marketing management seeks to meet organizational objectives by effectively satisfying customers in a dynamic environment. what are the objectives of the business/organization (speak on any business/organization) justify your response by identifying four core marketing concepts that are applied to achieve these or which core marketing concepts could be applied to achieve the organization's objectives better?What is the purpose of the marketing plan, and how might it be used in managing the activities of the organization? What should be included within the marketing plan? Who is typically responsible for developing the marketing plan? Which departments within the organization should have access to the marketing plan?