1. Roshan enterprise has only one product, i.e. GingerMix Plus (healthy juice). The owner of the company would like to get your help to redesign the labelling on the box of the product, as below: ROMAN GINGERMIX PLUS+ BONAN GING MIX PLUIS+ You may visit the following website to understand better about the product: go to Lazada online shopping platform and search for Roshan gingermix-plus. a) Who would be the target market for this product? Why? [word limit: 200 words] b) What value of this product can the company propose to its target customers? List three values and explain them briefly. [word limit: 100 words] c) Draw the new design for the above two labels (they are the two sides of the packaging of the product, i.e. GingerMix Plus)[Size of each label: 14cm x 4cm]. Explain briefly your design (e.g. the novelty of your design, the reasons of putting somethings on your design etc.) [word limit: 200 words] [Design + Explanation]

1. Roshan enterprise has only one product, i.e. GingerMix Plus (healthy juice). The owner of the company would like to get your help to redesign the labelling on the box of the product, as below: ROMAN GINGERMIX PLUS+ BONAN GING MIX PLUIS+ You may visit the following website to understand better about the product: go to Lazada online shopping platform and search for Roshan gingermix-plus. a) Who would be the target market for this product? Why? [word limit: 200 words] b) What value of this product can the company propose to its target customers? List three values and explain them briefly. [word limit: 100 words] c) Draw the new design for the above two labels (they are the two sides of the packaging of the product, i.e. GingerMix Plus)[Size of each label: 14cm x 4cm]. Explain briefly your design (e.g. the novelty of your design, the reasons of putting somethings on your design etc.) [word limit: 200 words] [Design + Explanation]

Marketing

20th Edition

ISBN:9780357033791

Author:Pride, William M

Publisher:Pride, William M

Chapter13: Services Marketing

Section: Chapter Questions

Problem 1DYMP

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