Pick one of your favorite brands and go to its Web site. How would you evaluate the Web site? How well does it score on the 7Cs of design elements: context, content, community, customization, communication, connection, and commerce?

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter12: Developing And Managing Products
Section12.2: Quesalupa! Crunchy And All That Cheese From Taco Bell
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Pick one of your favorite brands and go to its Web site. How would you evaluate the Web site? How well does it score on the 7Cs of design elements: context, content, community, customization, communication, connection, and commerce? Answer this question in 300 words.

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ISBN:
9780357033791
Author:
Pride, William M
Publisher:
South Western Educational Publishing