Constantly in our daily lives, we are confronted with information that conflicts, and we are forced to deal with the resulting inconsistencies. Often we do this subconsciously: As a mental reflex, we weigh conflicting information and select some items of information in preference to others. Some of the time, we deal with conflicting information in a more conscious way.” What happens when we act in a more conscious way?

Constantly in our daily lives, we are confronted with information that conflicts, and we are forced to deal with the resulting inconsistencies. Often we do this subconsciously: As a mental reflex, we weigh conflicting information and select some items of information in preference to others. Some of the time, we deal with conflicting information in a more conscious way.” What happens when we act in a more conscious way?

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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