Horsepower Technologies Inc. is launching new internet marketing software. Its products use advanced algorithms to create and place advertisements faster and in more convenient locations on a website than its competitors’ software. As well, it is thought that its advanced interface will be well received within the arts community. With the proper push, Horsepower’s branded marketing software may become the new standard in web advertising. Discuss how Horsepower should make use of the three major branches of intellectual property - copyright, patents and trademarks to ensure its place in the market.

Horsepower Technologies Inc. is launching new internet marketing software. Its products use advanced algorithms to create and place advertisements faster and in more convenient locations on a website than its competitors’ software. As well, it is thought that its advanced interface will be well received within the arts community. With the proper push, Horsepower’s branded marketing software may become the new standard in web advertising. Discuss how Horsepower should make use of the three major branches of intellectual property - copyright, patents and trademarks to ensure its place in the market.

Marketing

20th Edition

ISBN:9780357033791

Author:Pride, William M

Publisher:Pride, William M

Chapter16: Integrated Marketing Communications

Section16.2: Picture Perfect: The Success Of Product Placement

Problem 1C

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