
Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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Why is packaging particularly important for a company like GaGa, which can’t afford advertising?
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- Many people think that marketing is just about advertising and promotion. Why is this not accurate? Please Be specific in your response.arrow_forwardPlease answer the below questions to promote AMC theatres Choose your own but make it about AMC theatres What are the promotion objectives? What is the budget for the promotion? Provide your reasoning. What are the right promotional elements (promotional mix: advertising, public relations, direct marketing, personal selling, sales promotions) to achieve the promotion objectives within the budget? Provide your reasoning. For the above promotional elements you chose, please come up with the content of the promotion for each element and create promotion mockups. For example, if you decide to use pioneering advertising, create a storyboard for the ad. If you are using your organization’s social media platforms, create social media mockups.arrow_forwardWhat is product placement? When is this an effective way to promote sales?arrow_forward
- Why do advertisers, particularly those in the travel and hospitality industries, choose to embrace digital advertising?arrow_forwardChoose a product for which you are interested in creating a marketing plan. It can be a product that already exists, or one you would like to launch. It must be a legal product. Specifically describe your product. The most important requirement for this assignment is that the reader has a clear understanding of your product, what it does for the consumer, and how it works or functions. Some information you should include is the name of your product. If you are choosing to create about a product you would like to launch, be sure to create a name for your product and try to be creative. Explain the features and benefits, making sure to differentiate between these two concepts. The “product” section is the most important of the four Ps of marketing: product, price, place, and promotion. Effectively completing this part of the project should set you up for success for the rest of the project.arrow_forwardWhich promotional mix elements does Volvo trucks use?arrow_forward
- Does the Federal Trade Commission address this issue? Go to http://www.ftc.gov and search for guidelines for small business advertising or e-commerce. What does Jane risk in making false claims in her ads?arrow_forwardIs it ethical for retailers to create a promotion but not have sufficient merchandise for all shoppers who want to buy the items?arrow_forwardWhy is Coca-Cola so successful in advertising? What are some examples of their successful strategies?arrow_forward
- Find a traditional advertisement for any product (Nike, Coke, etc) on YouTube. Using at least 2 of the five film conventions, analyze what's going on in the advertisement. In other words, apply the film conventions to your ad. You may use the conventions as your two concepts. Be sure to define them fully. The film conventions: camera, lighting, mis-en-scene, editing, sound, natural, commentative(CHOOSE 2 OF THESE).arrow_forwardYou are applying for a job in an advertising agency. Write an ad about yourself, explaining your unique selling proposition and why they should hire you.arrow_forwardThink of a successful advertisement for a product. This could be a print ad, commercial, or other marketing strategy. What was it and why do you think it was so successful?arrow_forward
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