Task 4 Direction: Give at least three (3) examples of a product or brand. Identify the type of promotional tools used for these products or brands. What do you think is the reason why they choose these promotional tools? Product/Brand Promotional Tools Reason 1. 3. 2.
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- Apple is interested in breaking intothe fashion industry with a new line of iShirts. Explain the purpose and scope, campaigngoals, and in this case, it has to do with how to introduce a newproduct and market it through social media.30- Jabal Al Akhdar Hotel wants to maximize the performance of its field sales forces. What approach would you suggest as best action for the company? a. Develop a strong advertising plan b. Retrain staff in sales techniques c. Review staff expense accounts d. Develop a strong marketing planCASE 14 "HIps Feel Good"- Dove's Campaign for Real Beauty Selling consumer products has become increasingly difficult for the following reasons: information overflow, interchangeable products, resistance to advertising, difficulty in differentiation, etc. How did Unilever attempt overcome these challenges?
- Dove has continued its social media public relations (PR) campaign on beauty and self-esteem. In 2014, Meaghan Ramsey presented "Why Thinking You’re Ugly is Bad for You" at a TED Talks event. In the TED Talk presentation, Ramsey does not mention Dove. Without focusing on the organization in the speech, why would this be a good PR event for Dove? What does it achieve for the organization? Why do you think Ramsey, who is the Global Director of the Dove Self-Esteem Project, chose this way to communicate with Dove's customers (and potential customers)? What are the advantages? What are the disadvantages?You have been asked to work with Guiseppe on a project that involves building a marketing strategy for a boutique real estate agency in Malibu. Guiseppe is older and more experienced but has the same job title as you. You have strong feelings about the importance of digital marketing, and in your short career, you've seen very clearly that digital marking is the most important for this market. However, Guiseppe doesn't have much experience with digital, and he's pushing for a more conventional magazine and print-based advertising strategy. You don't interact much with Guiseppe, so you don't have a very strong personal relationship with him. Thankfully, you have lots of time in which to complete the project and reach a solution to your conflict. What strategy would you use to resolve this conflict with Guiseppe, and why? Please answer the following question: (c) Third, briefly describe how you would put your strategy into action. Specifically, what would you say and do to execute your…You have been asked to work with Guiseppe on a project that involves building a marketing strategy for a boutique real estate agency in Malibu. Guiseppe is older and more experienced but has the same job title as you. You have strong feelings about the importance of digital marketing, and in your short career, you've seen very clearly that digital marking is the most important for this market. However, Guiseppe doesn't have much experience with digital, and he's pushing for a more conventional magazine and print-based advertising strategy. You don't interact much with Guiseppe, so you don't have a very strong personal relationship with him. Thankfully, you have lots of time in which to complete the project and reach a solution to your conflict. What strategy would you use to resolve this conflict with Guiseppe, and why? Please answer the following question: (a) First, identify the situational factors from this scenario that are relevant to determining which conflict management strategy…
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- Course Name: Advertising (Marketing) Write a concise answer between 140 to 150 words for each question. 13. How the message channel is the path through which the message moves from source to receiver.14. In the marketing communication process, competing advertising messages create noise, How?15. What is strategy implementation? What questions must strategy makers consider to begin the implementationprocess?Company Name: Audi According to the previous questions, if you are having your own business PHYSICALLY and you would like to shift to E-MARKETING, explain how you will be applying the digital and social media marketing by illustrating and identifying the major TRENDS and FORCES that changing the marketing landscape with giving examples.Apple is coming out with the iShirt, what would their social media campaign look like and what would be their goals? Please include measurable goals supported by credible resources.