..and as rosy time passed, Rosy realizedthat all her efforts to start a successfulonline business went in vein and was notenough; hence she started questioningherself "what went wrong?"Rosy discovered that since she is in theservice sector, she had to focus onsatisfying the customer, his/her needsand wants, in other words, she needed toshift her attention from solely focusing onher services offered online to hercustomers and try to create a bond withthem.You are now in a position to lecture Rosyabout " customer relationshipmanagement" using theories and backingthem with examples and successtories(via secondary data)A) lecture Rosy about CRM 1.0 and CRM2.0 and how CRM evolved by evolvingsocial media? Give examples of howbusinesses shifted after using socialmedia and how it affected their customersrelationships.

CRM is a technique through which the organization tries to interact with its consumers and potential…

Answered: ..and as rosy time passed, Rosy…

Practical Management Science

6th Edition

ISBN:9781337406659

Author:WINSTON, Wayne L.

Publisher:WINSTON, Wayne L.

Chapter2: Introduction To Spreadsheet Modeling

Section: Chapter Questions

Problem 20P: Julie James is opening a lemonade stand. She believes the fixed cost per week of running the stand...

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