..and as rosy time passed, Rosy realized that all her efforts to start a successful online business went in vein and was not enough; hence she started questioning herself "what went wrong?" Rosy discovered that since she is in the service sector, she had to focus on satisfying the customer, his/her needs and wants, in other words, she needed to shift her attention from solely focusing o her services offered online to her customers and try to create a bond with them. You are now in a position to lecture Rosy about " customer relationship management" using theories and backing them with examples and succes stories(via secondary data) a) start with differentiating between mas marketing and relationship marketing and state which of these two should Rosy adopt(always use and reference seconda data when answering your question) b) what are the three pillars of relations marketing?

..and as rosy time passed, Rosy realized that all her efforts to start a successful online business went in vein and was not enough; hence she started questioning herself "what went wrong?" Rosy discovered that since she is in the service sector, she had to focus on satisfying the customer, his/her needs and wants, in other words, she needed to shift her attention from solely focusing o her services offered online to her customers and try to create a bond with them. You are now in a position to lecture Rosy about " customer relationship management" using theories and backing them with examples and succes stories(via secondary data) a) start with differentiating between mas marketing and relationship marketing and state which of these two should Rosy adopt(always use and reference seconda data when answering your question) b) what are the three pillars of relations marketing?

Understanding Business

12th Edition

ISBN:9781259929434

Author:William Nickels

Publisher:William Nickels

Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment

Section: Chapter Questions

Problem 1CE

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