Marketing: Tyson Foods is the largest U.S. beef and chicken supplier, processing more than 100,000 head of cattle and 40-plus million chickens weekly. Primary distribution channels are supermarket meat departments. However, the company is now expanding distribution into convenience stores. There are almost 150,000 gas stations and convenience stores where the company would like to sell hot Buffalo chicken bites near the checkout. This is a promising channel, as sales are growing considerably at these retail outlets and profit margins on prepared foods are higher than selling raw meat to grocery stores. Tyson will have to hire fourteen more sales representatives at a salary of $40,000 each to expand into this distribution channel because many of these types of stores are independently owned. Each convenience store is expected to generate an average of $80,000 in revenue for Tyson. If Tyson's contribution margin is 25% on this product, the sales should increase by $2,240,000 to break even. How many new retail accounts must the company acquire to break even on this tactic? What average number of accounts must each new rep acquire? The number of new retail accounts is ____
Marketing: Tyson Foods is the largest U.S. beef and chicken supplier, processing more than 100,000 head of cattle and 40-plus million chickens weekly. Primary distribution channels are supermarket meat departments. However, the company is now expanding distribution into convenience stores. There are almost 150,000 gas stations and convenience stores where the company would like to sell hot Buffalo chicken bites near the checkout. This is a promising channel, as sales are growing considerably at these retail outlets and profit margins on prepared foods are higher than selling raw meat to grocery stores. Tyson will have to hire fourteen more sales representatives at a salary of $40,000 each to expand into this distribution channel because many of these types of stores are independently owned. Each convenience store is expected to generate an average of $80,000 in revenue for Tyson. If Tyson's contribution margin is 25% on this product, the sales should increase by $2,240,000 to break even. How many new retail accounts must the company acquire to break even on this tactic? What average number of accounts must each new rep acquire? The number of new retail accounts is ____
Cornerstones of Cost Management (Cornerstones Series)
4th Edition
ISBN:9781305970663
Author:Don R. Hansen, Maryanne M. Mowen
Publisher:Don R. Hansen, Maryanne M. Mowen
Chapter17: Activity Resource Usage Model And Tactical Decision Making
Section: Chapter Questions
Problem 14E: Global Reach, Inc., is considering opening a new warehouse to serve the Southwest region. Darnell...
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Marketing:
Tyson Foods is the largest U.S. beef and chicken supplier, processing more than 100,000 head of cattle and 40-plus million chickens weekly. Primary distribution channels are supermarket meat departments. However, the company is now expanding distribution into convenience stores. There are almost 150,000 gas stations and convenience stores where the company would like to sell hot Buffalo chicken bites near the checkout. This is a promising channel, as sales are growing considerably at these retail outlets and profit margins on prepared foods are higher than selling raw meat to grocery stores. Tyson will have to hire
fourteen more sales representatives at a salary of $40,000
each to expand into this distribution channel because many of these types of stores are independently owned. Each convenience store is expected to generate an average of
$80,000
in revenue for Tyson. If Tyson's contribution margin is
25% on this product, the sales should increase by
$2,240,000
to break even. How many new retail accounts must the company acquire to break even on this tactic? What average number of accounts must each new rep acquire?The number of new retail accounts is ____
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