Markland Manufacturing intends to increase capac-ity by overcoming a bottleneck operation by adding new equip-ment. Two vendors have presented proposals. The fixed costs for proposal A are $50,000, and for proposal B, $70,000. The variablecost for A is $12.00, and for B, $10.00. The revenue generated byeach unit is $20.00.a) What is the break-even point in units for proposal A?b) What is the break-even point in units for proposal B?

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter19: Pricing Concepts
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Markland Manufacturing intends to increase capac-
ity by overcoming a bottleneck operation by adding new equip-
ment. Two vendors have presented proposals. The fixed costs for

proposal A are $50,000, and for proposal B, $70,000. The variable
cost for A is $12.00, and for B, $10.00. The revenue generated by
each unit is $20.00.
a) What is the break-even point in units for proposal A?
b) What is the break-even point in units for proposal B?

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