Stapleton Manufacturing intends to increase capac-ity through the addition of new equipment. Two vendors have presented proposals. The fixed cost for proposal A is $65,000, andfor proposal B, $34,000. The variable cost for A is $10, and for B,$14. The revenue generated by each unit is $18. a) What is the crossover point in units for the two options?b) At an expected volume of 8,300 units, which alternative shouldbe chosen?

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter19: Pricing Concepts
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Stapleton Manufacturing intends to increase capac-
ity through the addition of new equipment. Two vendors have

presented proposals. The fixed cost for proposal A is $65,000, and
for proposal B, $34,000. The variable cost for A is $10, and for B,
$14. The revenue generated by each unit is $18.

a) What is the crossover point in units for the two options?
b) At an expected volume of 8,300 units, which alternative should
be chosen?

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