[Matthew] Matthew was recently trying to decide what to watch on TV after a tiring day of studying for his Marketing exam. Luckily, he has multiple options after signing up for several streaming services, such as Netflix, Hulu, and Disney+, and discontinuing his cable TV. What term best describes Matthew and how he accesses TV shows? O E-commerce O Cord-Nevers O Internet of Things O Media Fragmentation O Cord Cutters

[Matthew] Matthew was recently trying to decide what to watch on TV after a tiring day of studying for his Marketing exam. Luckily, he has multiple options after signing up for several streaming services, such as Netflix, Hulu, and Disney+, and discontinuing his cable TV. What term best describes Matthew and how he accesses TV shows? O E-commerce O Cord-Nevers O Internet of Things O Media Fragmentation O Cord Cutters

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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