McHardee Press publishes the Fast Food Menu Book and wishes to determine how many copies to print.  There is a fixed cost of $5,000 to produce the book and the incremental profit per copy is $0.40.  Any unsold copies of the book can be sold at salvage at a $.60 loss. Sales for this edition are estimated to be normally distributed.  The most likely sales volume is 12,000 copies and they believe there is a 7% chance that sales will exceed 20,000. How many copies should be printed? If any unsold copies can be sold at salvage at a $.70 loss, how many copies should be printed?

Practical Management Science
6th Edition
ISBN:9781337406659
Author:WINSTON, Wayne L.
Publisher:WINSTON, Wayne L.
Chapter9: Decision Making Under Uncertainty
Section9.2: Elements Of Decision Analysis
Problem 2P
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McHardee Press publishes the Fast Food Menu Book and wishes to determine how many copies to print.  There is a fixed cost of $5,000 to produce the book and the incremental profit per copy is $0.40.  Any unsold copies of the book can be sold at salvage at a $.60 loss. Sales for this edition are estimated to be normally distributed.  The most likely sales volume is 12,000 copies and they believe there is a 7% chance that sales will exceed 20,000. How many copies should be printed? If any unsold copies can be sold at salvage at a $.70 loss, how many copies should be printed?

 

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