Mission Statement We desire to be the top company in the global market (3) with world's best technology standard (4). We are sincere to behave with high integrity (6) in setting a good example in every community (8) to produce healthy financial rewards to investors (5). We develop products and services (2) by highly trained professions (9) to meet customer expectations (1) at the most competitive prices (7) Please change the mission statement above according for Krispy Kreme Doughnuts Inc 2015, follow this 9 components and put the number in bracket . Make sure the mission statement is inspiring to krispy krepe doughnuts . The nine components : 1.Customers: Who are the firms’ customers? 2. Product or services: What are the firms’ products and services? 3. Markets: Geographically, where does the firm compete? 4. Technology – Is the firm technologically current? 5. Concern for survival, growth and profitability? – Is the firm/company committed to growth and financial soundness? 6. Philosophy – What is the basic values, belief, values, aspirations and ethical priorities? 7. Self concept – What is the firm’s distinctive competence or major competitive advantage? 8. Public image - is the firm responsive to social, community and environmental concerns? 9.employees - are employees a valuable asset of the firm?

Management, Loose-Leaf Version
13th Edition
ISBN:9781305969308
Author:Richard L. Daft
Publisher:Richard L. Daft
Chapter8: Strategy Formulation And Execution
Section: Chapter Questions
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Mission Statement

We desire to be the top company in the global market (3) with world's best technology standard (4). We are sincere to behave with high integrity (6) in setting a good example in every community (8) to produce healthy financial rewards to investors (5). We develop products and services (2) by highly trained professions (9) to meet customer expectations (1) at the most competitive prices (7)

Please change the mission statement above according for Krispy Kreme Doughnuts Inc 2015, follow this 9 components and put the number in bracket . Make sure the mission statement is inspiring to krispy krepe doughnuts .

The nine components :

1.Customers: Who are the firms’ customers?

2. Product or services: What are the firms’ products and services?

3. Markets: Geographically, where does the firm compete?

4. Technology – Is the firm technologically current?

5. Concern for survival, growth and profitability? – Is the firm/company committed to growth and financial soundness?

6. Philosophy – What is the basic values, belief, values, aspirations and ethical priorities?

7. Self concept – What is the firm’s distinctive competence or major competitive advantage?

8. Public image - is the firm responsive to social, community and environmental concerns?

9.employees - are employees a valuable asset of the firm?

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