Mission statement should be: Select one: a. product-oriented b. market-oriented c. technology-oriented d. goods-oriented e. organization-oriented
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- 1. You are required to propose a new mission statement for the organization based on 9 components of mission statement :(1) customers; (2)products and/or services; (3) markets; (4) technology; (5)survival, growth, and profitability; (6) philosophy; (7) selfconcept; (8) public image; and (9) employees. 1.Customers - Who are the firm’s customers? 2.products or services - What are the firm’s major products or services? 3.markets - Geographically, where does the firm compete? 4.technology - Is the firm technologically current? 5.concern for survival/growth/profits - Is the firm committed to growth and financial soundness? 6.philosophy - What are the basic beliefs, values, aspirations, and ethical priorities of the firm? 7.self-concept - What is the firm’s major competitive advantage? 8.concern for public image - Is the firm responsive to social, community, and environmental concerns? 9.concern for employees - Are employees a valuable asset of the firm? 2. Quality of the writing of the…1. You are required read the case above crispy krepe doughnuts 2015 to propose a new mission statement for the organization based on 9 components of mission statement :(1) customers; (2)products and/or services; (3) markets; (4) technology; (5)survival, growth, and profitability; (6) philosophy; (7) selfconcept; (8) public image; and (9) employees. Which of the each components and explain; 1.Customers - Who are the firm’s customers? 2.products or services - What are the firm’s major products or services? 3.markets - Geographically, where does the firm compete? 4.technology - Is the firm technologically current? 5.concern for survival/growth/profits - Is the firm committed to growth and financial soundness? 6.philosophy - What are the basic beliefs, values, aspirations, and ethical priorities of the firm? 7.self-concept - What is the firm’s major competitive advantage? 8.concern for public image - Is the firm responsive to social, community, and environmental concerns?…4) The first step in strategic planning is to ________. A) set objectives and goals B) develop the business portfolio C) define the company mission D) plan marketing strategies 5) Which of the following is NOT a step in the strategic planning process?A) defining the company missionB) setting company objectives and goalsC) designing the business portfolioD) identifying the company's culture 6) Which of the following provides an answer to these questions: What is our business? Who are our customers? What do our customers value? What should our business be? A) objectives and goalsB) mission statementC) business portfolio D) marketing and functional strategies
- Select an organization/business of your choice and apply the followinginstructions:1. Provide a one-page description of the organization/business in terms of its strategyand the products and services it offers.2. Provide a one-page description, determine whether or not the organization/business has an explicit relationship management-based strategy.The a description of an organization's values, definition of its responsibilities to stakeholders, and identification of its major strategies is known as a:A)business-level strategy.B)business model.C)mission statement.D)balanced scorecard.E)None of the above.٢٣( A mission statement indicates activities such as “Emphasizing petroleum refining, marketing and transportation”, means that the company adopts ……………………. Strategy. Select one: a. Diversification b. Concentric c. Horizontal integration d. Concentration e. Conglomerate
- Anthem inc. takes a strategic positioning with being a benefit leader. This can be said about a lot of companies in the healthcare industry. How does the company use strategic positioning to differentiate between the compeition? What makes customers want to choose Athem over their competition?Case Krispy Kreme Doughnuts Inc 2015 Based on the given case above, you are required to read the case and : 1. Propose a new mission statement for the organization based on 9 components of mission statement: 1.Customer 2. Product/ service 3. Market 4. Technology 5. Concern for survival, profitability and growth 6. Philosophy 7. Selfconcept 8. Concern for public images 9. Concern for employees 10. Component Legend is provided 2. Quality of the writing of the proposed mission statement and explainStrategy is fundamentally about a being better than rivals b winnnibg c satisfying all stalkholders d being an excellent corporate citizen
- Write Short Notes on:- a) Evaluating the worth of a Business b) Japanese Culture as a Strategy Supportive one. c) Quantitative and Qualitative Forecasting Techniques. d) Marketing Issues in Strategy ImplementationPropose a New Mission for Crispy Krepe Doughnuts Inc 2015 which must include all this 9 components mission statement for the organization :(1) customers; (2) products and/or services; (3) markets; (4) technology; (5) survival, growth, and profitability; (6) philosophy; (7) selfconcept; (8) public image; and (9) employees. Put the number in the terms bracket example (1) to mention those components is specifics, please create use own words mission on the components which inspiring mission statement.The following are two poorly written mission statements: 1. “Be the best in the eyes of our customers, employees and shareholders.”Our mission is to be the best in the eyes of our customers, employees andshareholders by offering hair care products that are unique to 4c natural hair. 2. “Undisputed marketplace leadership.” (a) Please provide a critique of the two mission statements and (b) Rewrite them by including the key elements of a good mission statement.