Nivea is an example of a glocal company, in other words, Nivea represents both a high degree of “market responsiveness and global coordination/integration’ Which degree of market responsiveness and global coordination/integration does Nivea represent
Q: What is the cost-competitive advantage?
A: Every competitor will try to gain the thing which is in limited quantity. For example students…
Q: What is meant by a rebate?
A: Sales promotion is short term method in promotion which focus on boosting sales volume. It is…
Q: what is the brand image for dodge and analyisi of previous dodge advertising campaigns
A: Dodge is an American Automobile brand owned by FCA (Fiat Chrysler Automobiles). It deals in Sports…
Q: Imagine yourself to be a professional researcher. You are working on the problem that has been…
A: In market research, scaling technique is defined as a method of placing research participants…
Q: State the different sales promotion methods.
A: Sales promotion technique is very widely used traditional technique of promotion by business where…
Q: Identify and understand the cultural factors that affect consumer buying decisions.
A: Consumer behavior can be denoted as the behavior or habit of the buyers that they show during their…
Q: Why do emerging-market companies frequently pay larger premiums for targets in developed-market…
A: A developing country's economy that is becoming increasingly connected with global markets as it…
Q: What are the categories of situational factors that influence consumer buying behavior? Explain how…
A: The consumer decision-making process is the process through which customers weigh their options…
Q: Discuss the importance of perception in personal selling.
A: Personal selling means that the marketer directly contacts with the potential customers and…
Q: Describe the product life cycle and its impact on marketing strategies
A: Product is the tool provided by company to the customers with which they can achieve their desired…
Q: What is the difference between a target public and target market?
A: Which segmentation and targetting method the company can save lots of resources and be efficient. A…
Q: Explain the major components of branding, including brand types, branding strategies, and…
A: A trademark is a sign, word, design, symbol, or any other element that identifies and distinguishes…
Q: Define marketing myopia?
A: Myopia is defined as the lack of intellectual insight or creativity due to shortsightedness. As a…
Q: Is price a critical component of the value equation of the product in the targeted country markets?
A: Businesses must spend money on product design, development/building, and promotion. However, the…
Q: Define Reed Hastings CEO of Netflix in term of these characteristics (courage, integrity, humility,…
A: Reed Hastings- Wilmot Reed Hastings Jr. is a businessman in the United States. He is the co-founder,…
Q: What is the relevance of public markets in the philippines?
A: Each shop or booth in a public market is owned and operated by a small independent enterprise. In…
Q: Give an example of what you mean when you use the word "PRODUCT" in regard to one of the eight…
A: A. The product must be simple to use.B. software engineers must ensure that their products and…
Q: How do convenience products and shopping productsdiffer? What are the distinguishing characteristics…
A: Consumer products are those in which the final user is the consumer and is manufactured based on the…
Q: What is consumer behavior?
A: Researching consumer buying behaviour is most important for marketers because they can understand…
Q: Do you agree that the goal of marketing can be simplified down to just three words get build and…
A: Marketing mix give the foundation framework for developing strategies for business and value for…
Q: Accidental Dealh and Dismemberment (AD&D) coverage provides benefits for dealh or dismemberment due…
A: Accidental death and dismemberment are commonly covered by a rider to a life insurance policy…
Q: How often do you think should a company engage in
A: In comparison to the past, today's market is more dynamic, it is always changing due to the vast…
Q: Identify the factors that influence the selection of specific market segments for use as target…
A: Target markets are very important for business organization or company. Target market is a…
Q: ✓ Saved Question 11 (4 points) Before sales of its iPad 1 reached its peak, Apple launched the iPad…
A: 11. Apple is using international speed to market strategy to compete effectively on the…
Q: Why can the process of commercialization take a considerable amount of time?
A: Commercialization is the last stage in the process of NDP. It is at this phase that full-scale…
Q: . How does an organization’s product mix relate to itsdevelopment of a product line? When should an…
A: A product mix refers to the quantity of single product or service, that firm can offer and also;…
Q: What is implementation?
A: To deal with the new challenges and business concerns, organizations need to monitor, assess, and…
Q: How market opportunity analysis (MOA) is used?
A: For an organization, it is highly significant to analyze the market trends within a particular…
Q: What are the major functions of labeling?
A: Labeling: It illustrates the procedure of providing recognition to goods by binding a label to the…
Q: Identify the social factors that affect consumer buying decisions
A: A consumer is a Person who takes part in the exchange with the company. He will provide profits to…
Q: Describe the major packaging functions, design considerations, and how packaging is used inmarketing…
A: Marketing is to make customers. And promotional method is to build customers now. Marketing is the…
Q: What is the buyer for export?
A: International business refers to doing business transactions overseas. The trend of international…
Q: What is market segmentation? Describe the basic conditions required for effective segmentation.…
A: Every customer will have certain characteristics in their purchasing process and lifestyle. Based on…
Q: Identify legal and ethical considerations in digital marketing.
A: Marketing justifies the goals of increasing sales volume through product information and interest…
Q: Which is not necessary when using bar codes in supermarkets? (A) Price on the shelf (B) Price on…
A: Barcode or barcode is a way to represent data in a visual, machine-readable way. Initially, barcodes…
Q: What are the major stages in the consumer buying decision process? Are all these stages used in all…
A: The Consumer buying decision process helps to know consumers complete their purchasing journey from…
Q: Explain in great detail the differences between strategies that are implicit and those that are…
A: Implicit market research procedures relate to self-assessments that are not direct, controlled, or…
Q: Recognize the kinds of salespersons.
A: Personal selling gives the area of promotion through personal approach and tailoring presentation…
Q: How do roles affect a person’s buying behavior? Provide examples.
A: The position of a customer in the societal framework influences his buying pattern. His buying…
Q: Which of the following exemplifies a B2C market environment? O a. A tire company selling its tires…
A: A sales technique in which firms target specific clients is referred to as "business-to-consumer".…
Q: Is a personal computer sold at a retail store a consumerproduct or a business product? Defend your…
A: Consumers are part of the business and are said to its external stakeholders. It is because they are…
Q: What function does an industrial classification systemhelp marketers perform?
A: Every marketing unit performs different functions in the society to help in keep going the process…
Q: Though enslaved people in New Netherland enjoyed many rights and freedoms, they were not allowed to…
A: In the New Netherland, the slave trade and slavery were established as legal and enforceable…
Q: Write a reflective essay about the importance of SWOT analysis and Porter’s Five Forces of…
A: Michael Porter's Five Forces model is an important tool for understanding the great competitive…
Q: ART 1: Choose one company that offers multiple products or services. For example: Gap Inc has Old…
A: Reliance company in India offer multiple products or Services: Transportation Fuels. Jet/Aviation…
Q: The Internet has had an impact on our culture.
A: The development and widespread usage of the internet have had a tremendous impact on culture.…
Q: What is the rfm model.
A: RFM Model is used in Modern customer relationship management. It means Recency, Frequency and…
Q: What's the importance of Personal Selling in B2B organisation?
A: Personal selling helps in selling unique and high value goods to business. Personal selling can be…
Q: Explain the affects of the external environment of marketing on the firm?
A: Since the business environment is continuously developing and customer preferences keep changing,…
Q: What is brand equity? Identify and explain the majorelements of brand equity.
A: Branding gives the information of product and business uniqueness in the market. It means with…
Nivea is an example of a glocal company, in other words, Nivea represents both a high degree of “market responsiveness and global coordination/integration’ Which degree of market responsiveness and global coordination/integration does Nivea represent?
Step by step
Solved in 2 steps
- Compare and contrast a global, regional, and local strategy. Discuss some advantages and disadvantages of each method.The form and substance of a company’s response to global market opportunities depend greatly on management’s assumptions or beliefs—both conscious and unconscious—about the nature of the world. The worldview of a company’s personnel can be described in three different orientations. State these three management orientations and discuss each one of them with examples. THE 3 MAMNAGMENT ORIENTATIONS ARE : •Ethnocentric Orientation •Polycentric Orientation •Geocentric OrientationPrepare to discuss emerging transnational strategy models by considering the following scenario: 1. Assume you are a resident of local community the top management team of an multinational enterprise (MNE). The firm has decided to expand into foreign country and has selected your local community as its first point of entry. 2. Discuss the emerging transnational strategic models that MNEs can and must adopt to be successful.
- Krispy Kreme Doughnuts Inc 2015 Write a introduction about the company’s background using your own words, which describes the company’s background, including its industry and extent of its multinational reach for identifying expansion factors and corporate strategiesPrepare to discuss an multinational enterprise's (MNE’s) decision to expand into new areas. Discuss the following scenario: After becoming the president of the multinational enterprise (MNE), your board of directors has instructed you to begin the process of expanding to the Asian Pacific market. What market opportunities, sourcing advantages, strategic imperatives, and transnational strategies should you consider when expanding abroad?“The phenomenon of globalisation has given rise to major benefits and costs for countries and companies in the contemporary world economy.” Discuss this statement by considering the following questions: a) What are the major trends underlying contemporary globalisation? b) What do supporters of globalisation see as its major benefits for countries and international firms? What do critics see as the major drawbacks and disadvantages with globalisation for international firms and countries? c) What is protectionism, and what techniques do countries adopt to protect themselves from the adverse effects of global trends, and the behaviour of international businesses and other countries?
- Traveling and working internationally can lead to a life of adventure and unique career experiences. For businesses, selecting the right candidates to take on foreign assignments can propel, delay, or deny the success of international ventures. As an international manager, identify key competencies you would look for in choosing expatriates. What might be some of their concerns in taking on overseas assignments? What are some best practices in supporting experts during and after their assignments?Select an organization the team is familiar with and which has a global presence.General motorsManagement in the team’s organization has recognized the effect of changes in the real-world competitive environment and government policies on other industries and anticipates similar events occurring in their industry, so they ask you for a report considering the following points.Createa 3 to 4-slide PowerPoint® presentation in which you describe or explain how each of the following are or potentially will affect General motor :The effect of global competition on the decisions made by management with regards tochange in labor demandsupply relations with unionsRecommend how the organization you chose may respond to each of the previous pointsAs businesses, both individuals and companies, begin to think and then operate globally, they face environmental challenges that complicate efforts to expand revenue and increase profits. Success requires executives understand the political, legal, cultural, economic conditions and circumstances that influence market structures, business conditions, industry dynamics, and competitive situations. As we see below, executives running internationally minded United States companies consider a host of factors when evaluating new markets to enter. In their view, the barriers to global expansion, both inside and outside the United States, are primarily _______, _______, and _______. A) Political B) Cultural C) Linguistic D) Economic E) Legal
- Find an organization that has gone global in the past 10 years. What's the name of the organization? Where is their headquarters located? What has been their motive? What were their strategies? Were there any challenges they faced? If so, how did they overcome those challenges?Discuss the following briefly and afterwards, differentiate them from one another and give an example. 1. Global market integration 2. International companies 3. Multinational companies 4. Global companies 5. Transnational companies Kindly answer 1-5. Thank youFrom an Institutional -based prespective , how are national and international policies likely to influence future paths of globalization?