✓ SavedQuestion 11 (4 points)Before sales of its iPad 1 reached its peak, Apple launched the iPad 2, which took sales from the iPad 1 but also beatcompetitors' product offerings to the market. This move helped Apple maintain its standing as a leading-edge companyin tablet PCs and demonstrates the importance of as a competitive advantage.a) speed-to-marketb) strategic planningc) retail-fast-trackd) product research KThe Marketing Era introduced:a) the marketing strategy.b) the marketing approach.c) the 4 Ps of marketing.d) the marketing concept.

11. Apple is using international speed to market strategy to compete effectively on the…

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Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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