Nudging people refers to a. ltering incentives in an attempt to change people's behaviour. b. directing people along a specific path in a store, such as IKEA, or in airport departures. c. making pricing more transparent. d. successful advertising.
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- QUESTION 53 Despite the large number of elements in the marketing environment, the marketer should focus on those that affect a. beating the competition. b. meeting laws and regulations. c. facilitating an exchange. d. introducing a successful product. QUESTION 55 A true competitive advantage is one that is valuable to customers and a. can’t be easily copied by competitors. b. is consistent with your mission statement. c. can be tied to a slogan. d. is easy to communicate.Which of the following is a difference between a push and a pull strategy? Question 33 options: a) Social media is used in a push strategy, while personal selling is used in a pull strategy. b) A push strategy focuses on content marketing, while a pull strategy focuses on offering aggressive discounts. c) Wholesalers are targeted in a push strategy, while end consumers are targeted in a pull strategy. d) No intermediaries are involved in a push strategy, while wholesalers and retailers are involved in a pull strategy.Work commitments can be a barrier to participation in sports activities. Which of the following strategies would most likely address this barrier? Question 4Answer a. Advertising using appropriate role models b. Reduced pricing c. Increased variety of sports on offer d. Better programming of sessions
- Question: Read the below paragraph and raise few questions from it Microsoft Windows 11 is the company's next-generation operating system. This implies that it will have all of the company's most recent features and enhancements. This also means that it will be compatible with all of the most recent hardware and applications on the market. This is beneficial to digital marketing since it means that businesses will be able to build and conduct campaigns using the most up-to-date tools and technologies. Additionally, it means that their campaigns will be able to reach a larger audience. The addition of social media integration boosts digital marketing significantly. This is due to the fact that it will allow businesses to manage their campaigns from a single spot.QUESTION TWO [30]2.1 Examine the format of the first digital adverts. (15)2.2 Determine how ad servers are used.(15)QUESTION 91 Cover Co. is a new company with two employees: the husband and wife that founded the company. Cover makes trash can covers that help keep outdoor trash cans secure. Which segmentation method would Cover be least likely to use and why? a. Geographic segmentation because the use of trash cans isn’t dependent upon geography b. Psychographic segmentation because the variables are difficult for marketers to measure c. Behavioral segmentation because behavioral variables have little effect on the use and need for a trash can cover d. Demographic segmentation because nearly every household utilizes trash cans. QUESTION 93 Which statement is valid in managing exchanges between a company and its customers? a. The company wants to maximize customer benefits b. Customers are the primary drivers of the purchase decisions. c. Customers want to pay the least amount possible d. The two parties have conflicting goals
- Q15 Which of the following(s) can be regarded as an effective way of gaining attention in a sales letter? a. Discussing the benefits of earning more money b. A banal statement or fact c. Introducing your company d. ending with a specific request for action e. Asking a questionInstruction: Paragraph must possess at least five statements with highlighted main points/idea by providing or supporting example/s. Question: What are the possibilities if there’s a broken chain in a distribution channel? What could be the possible reasons and its effect in general?Question Transcribed Image Text:Almost all large companies have a formal CRM program. Here are a few examples of how companies have implemented CRM: Boots the Chemists, a U.K. retailer of over 1,400 health and beauty stores, uses e-CRM analytics to learn about customers in its e-loyalty programs. The retailer uses data mining to acquire insights into customer behavior. Customer service agents can analyze, predict, and maximize the value of each customer relationship. • Continental Airlines monitors telephone calls to its data center, using intelligent software from Witness Systems (witness.com) to analyze recorded conversations. The analysis tells Continental Airlines what customers really want. It also helps the company craft marketing plans and business strategy. Results serve cus- tomers better and resolve problems immediately, saving the company $1 million annually. • Micrel Inc., a leading manufacturer of integrated circuit solu- tions for enterprise, consumer, industrial,…
- Which of the following statements about the pink tax is FALSE in relation to the market for personal hygiene products? Question 3Answer a. The pink tax benefits men and those who do not buy female-marketed products by allowing firms to charge lower prices for male-marketed products b. The markets for men- and women-marketed products are separated through the use of advertising c. All of the statement are true d. The pink tax only exists because women are willing to pay higher prices for women-marketed personal hygiene products e. The pink tax is an example of 3rd degree price discriminationQuestion 6: Follow- Up Letter to previous Sale As a Manager of Cosmetic products selling Company, write a follow up to a previous sale.The letter must start by thanking the customer for the prior business and reassure that yourcompany will continue to provide quality products. Close the letter by mentioning that youare enclosing a list of latest products available in your company and encourage the customerto call if they have any questions.Which of the following is not a challenge faced by organizations that want to develop analytics capabilities? Question 8 options: 1) a lack of understanding of how to use analytics. 2) competing business priorities. 3) understanding benefits versus perceived costs of analytics studies. 4) difficulty in getting good data and sharing information..