Of the following chose the answer that is most true with respect to price?...   a. Price is the least flexible element in the marketing mix.   b. Price is the totality of all the values that customers give up to gain the benefits of having a product.   c. Unlike product features and channel commitments, prices cannot be changed quickly.   d. Prices only have an indirect impact on a firm's bottom line.

Practical Management Science
6th Edition
ISBN:9781337406659
Author:WINSTON, Wayne L.
Publisher:WINSTON, Wayne L.
Chapter2: Introduction To Spreadsheet Modeling
Section: Chapter Questions
Problem 20P: Julie James is opening a lemonade stand. She believes the fixed cost per week of running the stand...
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Of the following chose the answer that is most true with respect to price?...

  a.

Price is the least flexible element in the marketing mix.

  b.

Price is the totality of all the values that customers give up to gain the benefits of having a product.

  c.

Unlike product features and channel commitments, prices cannot be changed quickly.

  d.

Prices only have an indirect impact on a firm's bottom line.

 

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