Q: Branding can add consumer value to a product. Select one: a. False. b. True.
A: Branding comes under the product category of the marketing mix. Branding means creating a unique…
Q: which was entitled "Products, Services, and Brands Building Customer Value" answer on the following…
A: The new product development process is described as the process through which a new product is…
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Q: Which of the following is not a characteristic of market growth?
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Q: 13. These are alternative goods that can easily replace by other products either perfectly or in…
A: Answer: 13) (D) Substitutes Substitutes are the alternative goods that can easily replace by other…
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A: 7. Which of the following is the process or activities by which a company adds value to an article,…
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Q: The product ice cycle You tell about the product life cycle for an entrepreneur in the process of…
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Q: Product description is the marketing copy that explains what a product is and its benefits. A. True…
A: A -True
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Q: Selling concept focuses on the product rather than the customer. Select one: a. True. b. False.
A: There are five marketing concepts. 1. Production concept 2. Product concept 3. Selling concept 4.…
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A: The Production, Product, Demand and Transaction concepts are explained as follows:-
Q: 21. The aspects of the product offering that are ____________ to the offerings of like competitors.…
A: The company offers products and services in a particular market in order to earn revenue. the core…
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Q: A company makes TVs, Washing machines, refrigerators ad microwave ovens. The length of this product…
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Q: Which one of the following statements is correct concerning the concept of materiality?(1)…
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A: "Since you have asked multiple questions, we will solve the first question for you. If you want any…
Q: Two of the primary roles assumed by brands in a given portfolio are
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Q: The six phases of the product development process.need breif explanation plz
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Q: LET US APPLY WHAT YOU HAVE LEARNED Pretend that your company has been making and selling one product…
A: The value proposition is the solution offered by the company on the customer's problem. For this,…
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Q: Which of the following are potential pitfalls of a differentiation strategy? Uniqueness is valuable…
A: A differentiation strategy is a method to show up from the crowd and present individuals a reason to…
Q: Mr. Kamal works as a sales manager, selling hairdressing equipment. He identified several potential…
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Q: Direction Multiple Choice 1. This refers to measure of how well customer expectation from a…
A: Note: We are authorized to answer only one question at a time. Since it is not mentioned which…
Q: Which of the following are potential pitfalls of a differentiation strategy? Uniqueness is valuable…
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A: Option A
22. Which of the following description about brands is true?
A. branded products are easier to advertise and promote, because each product carries the
reputation of the band name.
B. famous brands have been developed over many years with the expenditure of tremendous
amounts of money.
C. brands can lose their value if the environment in which they have become successful changes.
D. all of the above
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Solved in 2 steps
- 1. A product line is a group of product or service items that are closely related because they satisfy a class of needs, are used together, are sold to the same customer group, are distributed through the same outlets, or fall within a given price range. A product mix consists of all the product lines offered by an organization.Please, give an example of a product line and an example of a product mix. (1 paragraph)2. A brand personality is a set of human characteristics associated with a brand name that successful and established brands take on. Give an example of a brand you are familiar with and explain the associations you have in your mind as related to this brand. (1-2 Paragraphs)Submit a post in which you define the concept of value. Think of 2 products or services that you use on a regular basis and which you think represent good value for you, as a consumer. Tell us what they are.3. Then think of 2 products or services that, in your view, as a consumer, do not represent good…Why might successful brick-and-mortar firms want to use different brand names online and offline? Select one: a. No answer is correct b. to avoid inadvertently repositioning the offline brand due to success on the Internet c. all answers are correct d. to position differently the online and offline brandsRead the following text, and write a short title (1 - 4 words) which states the main topic for each section. 1.______________________________ A product is anything that can be offered to a market that might satisfy a want or need. This means that services, leisure activities, people (politicians, athletes, actors), places (holiday resorts) and organizations (hospitals, colleges, political parties) can also be considered as products. Most manufacturers divide their products into product lines - groups of closely related products, sold to the same customer groups, and marketed through the same outlets. Because customers' needs and markets are constantly evolving, and because different products are generally at different stages of their life cycles, with growing, stable or declining sales and profitability, companies are always looking to the future, and re-evaluating their product mix. 2.______________________________ Most products offered for sale by retailers are branded. A brand is a…
- 1) ............ is simplicity and ease of pronunciation and spelling. Select one: O a. Brand Awareness O b. Tactics O c. packaging O d. Brand Equity 2) Brand positioning is_ Select one: O a. All the options O b. Brand name O c. focus on target market O d. brand logo“A salesperson should be clear about a product, its applications, its uses, its shortcoming and should know how it helps the customers”. How would you describe this statement? a. Product specification b. Product packaging c. Product description d. Product knowledgPost a paper of at least 1,000 words to cover the following: My firm is DONT FORGET TO WRITE IN DETAILS AT LEAST 1,000 words, i need an A - Describe a new product for my firm recently introduced - Detail how the new offering was different from their existing products - Discuss why the change was made and how it fits their marketing strategy
- Which of the following is the most important factor in successful new-product introduction? a. The features of the new product should be similar to its substitutes in the market. b. The new product should be priced lower than the other products in the same category. c. The new product should deliver a meaningful and perceivable benefit to a sizable number of people. d. The product should not be developed using crowdsourcing.120- Which of the following is not an advantage a firm receives from having a high market share? A- Economies of scale in production and distribution B- Grater brand recognition C- Less competitors D- Greater bargaining power with suppliersRead the following text, and write a short title (1 - 3 words) which states the main topic Some companies include their name in all their products (corporate branding), e.g. Philips, Virgin, Yamaha. Other companies do individual branding, and give each product its own brand name, so the company name is less well-known than its brands (compare the name Procter & Gamble with its individual brand names Pampers, Pringles, Duracell and Gillette). Some companies, such as the major producers of soap powders, have a multi-brand strategy which allows them to fill up space on supermarket shelves, leaving less room for competitors. Even if one brand 'cannibalizes' (or eats into) or takes business away from another one produced by the same company, the sales do not go to a competitor. Having three out of 12 brands in a market generally gives a greater market share than having one out of ten, and gives a company a better chance of getting some of the custom of brand-switchers.
- Read the following text, and write a short title (1 - 3 words) which states the main topic A product is anything that can be offered to a market that might satisfy a want or need. This means that services, leisure activities, people (politicians, athletes, actors), places (holiday resorts) and organizations (hospitals, colleges, political parties) can also be considered as products. Most manufacturers divide their products into product lines - groups of closely related products, sold to the same customer groups, and marketed through the same outlets. Because customers' needs and markets are constantly evolving, and because different products are generally at different stages of their life cycles, with growing, stable or declining sales and profitability, companies are always looking to the future, and re-evaluating their product mix.Please do not give solution in image format thanku Imagine you are a consultant hired to advise the Board of Directors about an innovative development that can lead the company to either sell a new product or enter a new market for an existing product. The company is a chicken farm that exports eggs 1. give ab overview of the new product idea or new market. There must be a rationale/justification for, the product/service/ new market, This must be clearly described and a unique value proposition should also be included here.Easy-to-copy differentiating features A) should be patented before other companies follow suit. B) lead to vigorous price competition. C)do not offer the promise of sustainable competitive advantage. D)are less expensive to integrate into a product or service offering. E) tend to create as much value for consumers as difficult-to-copy differentiating features.
