Which of the following statements is not correct about pricing and prices? Select one: O a. It is the sum of all the values that customers sacrifice to get benefits of having a product. O b. It is the amount of money charged for a product or a service. O c.It is the only element in the marketing mix that produces revenue; all other elements represent cost. O d. It is one of the least important elements that determine a firm's market share and profitability.

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
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Which of the following statements is not correct about pricing and prices? Select one: O a. It is the sum of all the values that customers sacrifice to get benefits of having a product. O b. It is the amount of money charged for a product or a service. O c.It is the only element in the marketing mix that produces revenue; all other elements represent cost. O d. It is one of the least important elements that determine a firm's market share and profitability.
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