Amway is the best brand name in the world as certified organic supplements’ manufacturer. The name has a high perceived quality and high brand loyalty among consumers. Amway has valuable ? TRUE/FALSE 1. A product may be defined as everything, both favourable and unfavourable, that a person receives in an exchange. 2. Brand mark is part of a brand that can be spoken, including letters, words, and numbers 3. The most important functions of packaging are to contain and protect products, promote products, facilitate product storage and facilitate recycling.
Amway is the best brand name in the world as certified organic supplements’
manufacturer. The name has a high perceived quality and high brand loyalty among
consumers. Amway has valuable ?
TRUE/FALSE
1. A product may be defined as everything, both favourable and unfavourable,
that a person receives in an exchange.
2. Brand mark is part of a brand that can be spoken, including letters, words,
and numbers
3. The most important functions of packaging are to contain and protect
products, promote products, facilitate product storage and facilitate recycling.
4. Product Line additions are existing products targeted a new markets or new
segments.
5. Repositioned products are new and improved products that may have
significantly and slightly changed.
6. Prices are usually high during the introductory stage to recover development
costs and take advantage of high demand originating in the core of the
market
7. In the new product development process, idea generation is done through
systematic search for new-product ideas.
8. Merchant wholesaler is an institution that buys goods from manufacturers and
resells them to businesses, government agencies, and other wholesalers or
retailers and that receives and takes title to goods, stores them in its own
warehouses, and later ships them.
9.
transfer of ownership as products move from producer to business user or
consumer.
10. Discrepancy of quantity is the lack of all the items a customer needs to
receive full satisfaction from the manufacturer to the final consumer.
11. Retailing can be defined as all activities directly related to the sale of goods
and services to the ultimate consumer for personal and non-business use.
12. The franchisor is the originator of a trade name, product, methods of
operation and so on.
13. In product and tradename franchising, franchisee is granted the right to
manufacture and market the franchisor's product and/or services using a
complete franchisor's business "set-up".
14. Persuading promotion is used to keep the product and brand name in the
consumer’s mind.
15. Advertising provides a detailed explanation or demonstration of the product.
16. Coupons are more likely to encourage repeat purchases by regular users
than stimulate product trial by nonusers.
17. Lobbying, product publicity, and crisis management are all functions of public
relations departments.
18. It makes the most sense to use price skimming as a price policy when
demand is relatively elastic in the upper ranges of the demand curve.
19. Companies sometimes initiate price cuts in a drive to dominate the market
through lower costs.
20. Profit oriented pricing objective indicates that prices are adjusted to meet the
competition
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