ompany background:Low cost shoe company elling shoes in four geographic market regions orth America, Europe-Africa, Asia -Pacific, and atin America o a PESTEL Framework (Political, Economical, ocial, technological, environment, legal).

Contemporary Marketing
18th Edition
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Louis E. Boone, David L. Kurtz
Chapter8: Global Marketing
Section8.1: Global Marketing
Problem 1LO
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Company background:Low cost shoe company
selling shoes in four geographic market regions
North America, Europe-Africa, Asia -Pacific, and
Latin America
Do a PESTEL Framework (Political, Economical,
social, technological, environment, legal).
Transcribed Image Text:Company background:Low cost shoe company selling shoes in four geographic market regions North America, Europe-Africa, Asia -Pacific, and Latin America Do a PESTEL Framework (Political, Economical, social, technological, environment, legal).
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