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IT’s About Business 8.5 Mobile Advertising in Rural India MKT
Why is it so important to adapt business strategies to existing technologies? Provide examples from this case in your answer.
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- 2. In your perspective, give one big issue or problem that we are facing today in the cyber world that can be solved using Social Advocacy as ICT Project, such as in creation of Infographics. EMPOWERMENT TECHNOLOGIES Research Content for Social Advocacy in Developing an ICT Project 3. Do you think Social Advocacy through Infographics posted in Social Media is an effective platform to reach more people and spread awareness to relevant societal issues? Explain your answer. 4. As part of growing community of online user, a lot of netizens are prone of becoming a victim in different cybercrimes everyday. In applying of what you have learned from this module, what particular thing you can do to influence and lessen the vulnerability of becoming a victim from harsh people online?Write a summary about Future Outlook for ICT in businesses topic. Words: 150 words.CASE 14 "HIps Feel Good"- Dove's Campaign for Real Beauty Selling consumer products has become increasingly difficult for the following reasons: information overflow, interchangeable products, resistance to advertising, difficulty in differentiation, etc. How did Unilever attempt overcome these challenges?
- Airbnb was launched in 2008 as an online marketplace for people to list their owned or rented properties. Regardless of its global success, it became pretty unclear what’s rentable and what’s not. The company decided to rebrand by adding a new brand position and a new identity. The old logo was replaced with a new one; they changed the brand font and created a bespoke color! This is an example of changing a brand image. True False Encoding is forming verbal and nonverbal cues. In marketing, the person in charge of designing an advertisement transforms an idea into an attention-getting message. * True FalseExplain in brief and discuss the top 5 top reasons why you think Digital Marketing is important for any business. also show the example of learning platform with each bullet point.(write between 470-500 words)What are some of the challenges Deutsche Post DHL may face as it seeks to implement the new tool word-wide? How do these challenges change the job of the local marketing managers?
- About shopify.. what indigenous initiatives does shopify has? If there's any. If none, please create or propose an indigenous initiative/program/project that shopify can do..INSTRUCTION: The following activities are related to the topic on Global and Social Media. A. Draw a Venn diagram of two social networking and make a list of their features and their interfaces. How do they differ? How are they the same? Write a brief explanation about how an influencer or an entrepreneur might use these tools to reach different demographics. B. Trending YouTube Sensation: Search for an act or artist that became or is currently internationally trending and prominent. Answer the following guide questions that would best explain and describe the relevant facts about the act or artist: Where did the act/ artist originate from? Which countries did the act/artist became well-known? How did the act/ artist become popular? Why do you think the act/ artist became famous?21- E-government development success factors are user-centred success factors, e-service success factors and IT success factors. Select one: a. True b. False
- Read the case below Mercedes Benz – Repeated, successful social media marketing campaignsMercedes Benz seem to win every time with their social media campaigns. The one that stands out to me was back in 2013 when they created what I still believe to be one of the best Instagram marketing campaigns to date. Mercedes wanted to reach out to the younger audience so they hired five top Instagram photographers to each take the wheel of a new Mercedes CLA. Whoever got the most likes got to keep the car – so they all really worked at it!By the end of the campaign, Mercedes has received:• 87,000,000 organic Instagram impressions• 2,000,000 Instagram likes• 150 new marketing assets (stunning photos)Watch this link : https://youtu.be/BYQL6-3Q8LI The questions are: 1. What lessons can you learn from this? Could you put your followers up for a challenge and make it into a competition or campaign? 2. Can you do a competition that gets people trying out your product first? 3. Think about your…Read the case below Mercedes Benz – Repeated, successful social media marketing campaignsMercedes Benz seem to win every time with their social media campaigns. The one that stands out to me was back in 2013 when they created what I still believe to be one of the best Instagram marketing campaigns to date. Mercedes wanted to reach out to the younger audience so they hired five top Instagram photographers to each take the wheel of a new Mercedes CLA. Whoever got the most likes got to keep the car – so they all really worked at it!By the end of the campaign, Mercedes has received:• 87,000,000 organic Instagram impressions• 2,000,000 Instagram likes• 150 new marketing assets (stunning photos)Watch this link : https://youtu.be/BYQL6-3Q8LI The questions are: 1. What lessons can you learn from this? Could you put your followers up for a challenge and make it into a competition or campaign? (LO2, LO3)2. Can you do a competition that gets people trying out your product first? (LO2, LO3)…Develop an e-marketing plan to support a business of their choice (real or imagined).This plan must include aspects of the RACE digital marketing planning framework.The plan must detail the following:1. Background information about the company – name, product/service, when established,size, location2. Situation Analysis – Conduct an online marketing analysis that highlights the following(What are the company’s online strengths, weaknesses, opportunities and threats? Whoare the digital customers, what are their buying habits, how large is the target market,who are the main digital competitors, what are their strengths and weaknesses?)3. Objectives - What SMART online objectives should the company use? State at least three(3) objectives. NB Objectives must be developed from the situation analysis.4. Develop an online value proposition for the online target market5. Develop a digital marketing plan. Use RACE planning framework.For each step in RACEa. Identify the engagement and content…