One of the following statements regarding the Product Life Cycle is NOT true. Seleccione una: a. Industry sales in the PLC follows an exponential curve shape b. Knowing the current stage and anticipating the upcoming PLC stage can provide significant advantage in strategy development c. Most major strategic gains and losses occur in the Growth stage of the PLC d. Competitive reaction is less intense in the Growth stage than in the Maturity stage e. Decline is the last stage of the PLC

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