our nephew and his college friends are starting a junk-hauling business. You advise them not to base their prices on costs because A) consumers are cost-conscious. B) producers rarely know what their costs are. C) consumers make their purchase decisions based on perceived value. D) producers need to avoid creating a cost competitive parity debate. E) customers are always right.
our nephew and his college friends are starting a junk-hauling business. You advise them not to base their prices on costs because A) consumers are cost-conscious. B) producers rarely know what their costs are. C) consumers make their purchase decisions based on perceived value. D) producers need to avoid creating a cost competitive parity debate. E) customers are always right.
Chapter5: Supply, Demand, And Price: Applications
Section: Chapter Questions
Problem 15QP
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Your nephew and his college friends are starting a junk-hauling business. You advise them not to base their prices on costs because
A) consumers are cost-conscious.
B) producers rarely know what their costs are.
C) consumers make their purchase decisions based on perceived value.
D) producers need to avoid creating a cost competitive parity debate.
E) customers are always right.
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