our nephew and his college friends are starting a junk-hauling business. You advise them not to base their prices on costs because             A)   consumers are cost-conscious.                B)   producers rarely know what their costs are.             C)   consumers make their purchase decisions based on perceived value.             D)   producers need to avoid creating a cost competitive parity debate.             E)   customers are always right.

Microeconomics
13th Edition
ISBN:9781337617406
Author:Roger A. Arnold
Publisher:Roger A. Arnold
Chapter5: Supply, Demand, And Price: Applications
Section: Chapter Questions
Problem 15QP
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Your nephew and his college friends are starting a junk-hauling business. You advise them not to base their prices on costs because


            A)   consumers are cost-conscious.   
            B)   producers rarely know what their costs are.
            C)   consumers make their purchase decisions based on perceived value.
            D)   producers need to avoid creating a cost competitive parity debate.
            E)   customers are always right.

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