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Social ScienceOutline a marketing research process to be used to gather information on present or potential customers.
Outline a marketing research process to be used to gather information on present or potential customers.
Expert Answer
The marketing research process to be used to gather information on present or potential customers are as follow:
- Defining the research objectives for present or potential customers.
- Developing the research plan, this stage requires detailed plan of collection of data thr...
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Operations Management
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