explain in detail why it is imperative for a business company to conduct a market research and sequentially discuss marketing research process.

Contemporary Marketing
18th Edition
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Louis E. Boone, David L. Kurtz
Chapter10: Marketing Research
Section10.3: Primary Research Methods
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explain in detail why it is imperative for a business company to conduct a market
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and sequentially discuss marketing research process.

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