Peloton is currently regrouping following significant drops in sales and interest. How should marketing be used in situations of decline? What should the message be to shift the public perception of Peloton and sell their product in a post-Covid environment?

MARKETING 2018
19th Edition
ISBN:9780357033753
Author:Pride
Publisher:Pride
Chapter6: Target Markets: Segmentation And Evaluation
Section6.2: Mattel Uses Market Segmentation To Stay On Top
Problem 1C
icon
Related questions
Question

Peloton is currently regrouping following significant drops in sales and interest. How should marketing be used in situations of decline? What should the message be to shift the public perception of Peloton and sell their product in a post-Covid environment?

Expert Solution
steps

Step by step

Solved in 2 steps

Blurred answer
Knowledge Booster
Organizational buyers
Learn more about
Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, marketing and related others by exploring similar questions and additional content below.
Similar questions
  • SEE MORE QUESTIONS
Recommended textbooks for you
MARKETING 2018
MARKETING 2018
Marketing
ISBN:
9780357033753
Author:
Pride
Publisher:
CENGAGE L