“People often buy products not for what they do but for what they mean.” From consumers’ standpoint, what do you understand from this statement? Please explain it in detail 'People often buy products not forwhat they dobut for what they mean.'Corporations exist to satisfy needs.So, marketers have to understand thoseneeds and underlying reasons.

About "Consumers" concept -The term" consumers" refers to individuals or realities that buy goods or…

Answered: “People often buy products not for what…

“People often buy products not for what they do but for what they mean.” From consumers’ standpoint, what do you understand from this statement? Please explain it in detail

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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“People often buy products not for what they do but for what they mean.” From consumers’ standpoint, what do you understand from this statement? Please explain it in detail

'People often buy products not for
what they do
but for what they mean.'
Corporations exist to satisfy needs.
So, marketers have to understand those
needs and underlying reasons.

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