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Discuss how the characteristics of the retail establishment, such as location and store image, have an impact on the consumer’s perception of PlayStation products.
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- Compare and contrast the four theories of retail evolution. NOTE: The four theories are: 1. The wheel of evolution 2. The retail accordion 3. Retail life cycle 4. Resource-advantage theoryWhat in-store characteristics could traditional retailers use to enhance the probability of purchase among individuals who visit a store? Describe each factor in terms of how it should be used, and describe its intended effect on the consumer for the following products: a. Perfume b. Ice cream c. Coffee after a meal e. B12 drinkable shots f. Motor oil d. Flowers from a supermarketSummarize the changes in the change of consumption patterns of the consumers recently (after the outbreak of CORONA) (spending, payments, purchases, preferences etc.), describe the changes in marketing and competition in retail (and e-retailing) sector. Also make projections for the future (coming 1-2 years) Please Make Comments
- Compare and contrast the Product Life Cycle with the Wheel of Retail hypothesis. Describe how we classify retailers. Explain how retailers can create an image in the marketplace, both on-ground and online.Think of your favorite retail store. Based on your experience, critique the atmospherics of the store (sound, color, music, decoration, etc.) Explain how these factors affect your shopping experience.Given a manufacturer’s goals for retailing their products, determine the mosteffective retail strategy.
