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- Question 5: For a coffee shop, the cost associated with cups, coffee beans and lids are examples of ____costs. These ______ considered when building a MCS. Group of answer choices a Fixed costs; should be b Fixed costs; should not be c Variable costs; should not be d Variable costs; should be e None of these, these are programmed costsQuestion 2: Starbuck’s 30, 000 Partners in Japan wore these 99 shaped glasses. Why? (3 marks)Q)6. Which of the following is NOT a correct description of the PESTLE model? Group of answer choices “E” in the PESTLE model stands for “Economic”. The factors to consider is the positive or negative impact of the big five forces. “P” in the PESTLE model stands for “Political”. The factors to consider is the positive or negative impact of a given event such as the outcome of an election. “E” in the PESTLE model stands for “Environmental”. The factors to consider is the positive or negative impact of natural environment related concerns. “L” in the PESTLE model stands for “Legal”. The factors to consider is the positive or negative impact of a given change in legislation.
- Business Studies Question. Q1. “The government has constant interest in the continued performance and survival of business.’ Giving examples, explain the role of the government as a promoter and protector of business interest in Kenya.Question 11 Marketing expenses are controllable expenses. 1 True 2 FalseQuestion 22As exemplifhed by the Amazon Echo commercial with Michael B. Jordan, the Wren clothing commercial, and the Do It for Denmark campaign..O. ...sex appeals can create brand awarenessO. ....for sex appeal to work, the ad needs to have half-naked models.O. ...sex appeals can only sel sex products.O. ...for a sex appeal to work, the ad needs to reference sex.O. ...sex appeals are the weakest appeal.
- Question Nyame Bekyere Wholesale Supply and Distribution Company sells parts, equipment, and supplies for recreational activities like plastic slides, bouncy castles, swings and electronic trains. In addition, NBWSDC has a service department for the repair and service of the recreational items. The owner, Mr. Osei Nyame Bekyere, bought the company five years ago from its original owner. The organization is set up in three divisions: service, retail parts and supplies, and wholesale. The owner and president, has a vice president for each operating division, for example the warehouse has three groups: receiving (checking orders for completeness, returning defective merchandise, stocking the shelves, filling orders), service parts, and order filling for distribution to customers. The warehouse group is responsible for all activities related to parts and supplies receiving, storage, and distribution. The retail sales division includes all functions related to selling of parts and…Question 4 The below data represent the advertising expenditure and sales of Little Liu Ltd from year 2008 to 2017. Table: Advertising Expenditure vs. Sales from 2008 to 2017 Year Advert. Expenditure Sales (x, £000) (y, £000) 2008 8 30 2009 12 40 2010 11 29 2011 5 29 2012 14 43 2013 3 17 2014 6 20 2015 8 30 2016 4 22 2017 9 40 Total 80 300 Work out the values of parameters of the relationship shown in the Figure (i.e. work out the equation of the relationship).q16) Which of the following accurately states how the "Net Promoter Score" is calculated? Group of answer choices a)All scores of 6-10 are assumed to be promoters. All scores of 0-4 are detractors. NPS = % promoters — % Detractors b)All scores of 8-10 are promoters; 3 to 7 are moderates, and 0-2 are detractors.NPS = 2*Promoters+0.5*moderates-detractors c)All scores of 9 or 10 are promoters, all scores from 0 to 6 are detractors, and scores of 7-8 are ignored. Then, NPS is calculated as:NPS = % promoters — % Detractors q17) Which of the following are typical actions a company might take to increase post-purchase satisfaction. Group of answer choices a)Plan your advertising to have it help re-assure purchasers of your product that they made a good choice. b)Release new versions regularly with improved features and give those who own your product easy ways to upgrade to the new versions. c)Customer service is expensive. So don't offer any way for those who use or purchase your product to…
- Op7. Question 4. Assume you are the marketing consultant for an upscale food market that wants to focus its marketing efforts on attracting new customers. You have a choice of segmenting the market on either a demographic or a benefit basis. What is the difference between the two? Which would you recommend, and why? Type your answer............. Question 5. Differentiate between breadth and depth of a firm's product mix by choosing a familiar company and explaining how its products exemplify these two concepts. Type your answer................Don’t understand question 2Question 1AA CEO of a multihospital system is planning to expand operations into various states. It will take several years toget certificate of need (CON) approvals so that the new facilities can be constructed. The eventual cost (in millionsof dollars) of building a facility will differ among states, depending upon finances, labor, and the economic andpolitical climate. An outside consulting firm estimated the costs for the new facilities as based on declining,similar, or improving economies, and the associated probabilities as shown in the Table below.Decisionalternatives Declining Same ImprovingKentucky 22.00 19.00 15.00Maryland 19.00 18.50 18.00North carolina 19.50 17.00 15.50Tennesee 23.00 17.00 14.00Virginia 25.00 21.00 13.00 (e) Using a minimax regret approach, what alternative should the firm choose? (f) Economists have assigned probabilities of 0.25, 0.40, and 0.35 to the possible economic climate ofdeclining, same and improving respectively. Using expected monetary values,…