Question 1 [leggings] Leggings that one can purchase on Amazon became viral on TikTok from people buying them and doing reviews. These posts were not paid and were just honest reviews about Amazon's leggings from actual consumers. Girls across the world began purchasing these leggings based on TikTok's unsponsored reviews and friends who purchased and said how flattering they were. The spread of the famous TikTok leggings was due to what sort of promotional source? O impersonal, independent O personal, independent O personal, government controlled O personal, marketer controlled O marketer controlled, impersonal

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Question 1
[leggings] Leggings that one can purchase on Amazon became viral on
TikTok from people buying them and doing reviews. These posts were not
paid and were just honest reviews about Amazon's leggings from actual
consumers. Girls across the world began purchasing these leggings based on
TikTok's unsponsored reviews and friends who purchased and said how
flattering they were. The spread of the famous TikTok leggings was due to
what sort of promotional source?
O impersonal, independent
O personal, independent
O personal, government controlled
O personal, marketer controlled
O marketer controlled, impersonal
Transcribed Image Text:5 Question 1 [leggings] Leggings that one can purchase on Amazon became viral on TikTok from people buying them and doing reviews. These posts were not paid and were just honest reviews about Amazon's leggings from actual consumers. Girls across the world began purchasing these leggings based on TikTok's unsponsored reviews and friends who purchased and said how flattering they were. The spread of the famous TikTok leggings was due to what sort of promotional source? O impersonal, independent O personal, independent O personal, government controlled O personal, marketer controlled O marketer controlled, impersonal
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