vioural segmentation is the process of grouping customers according to their behaviour when making purchasing decisions. Discuss in detail the importance of behavioural segmentation to any business in general

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
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Behavioural segmentation is the process of grouping customers according to their behaviour when making
purchasing decisions. Discuss in detail the importance of behavioural segmentation to any business in general. 

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