Planning and control decisions. Gregor Company makes and sells brooms and mops. It takes the following actions, not necessarily in the order given. For each action, state whether it is a planning decision or a control decision. Gregor asks its advertising team to develop fresh advertisements to market its newest product. Gregor calculates customer satisfaction scores after introducing its newest product. Gregor compares costs it actually incurred with costs it expected to incur for the production of the new product. Gregor’s design team proposes a new product to compete directly with the Swiffer. Gregor estimates the costs it will incur to distribute 30,000 units of the new product in the first quarter of next fiscal year.

Managerial Accounting
15th Edition
ISBN:9781337912020
Author:Carl Warren, Ph.d. Cma William B. Tayler
Publisher:Carl Warren, Ph.d. Cma William B. Tayler
Chapter11: Differential Analysis And Product Pricing
Section: Chapter Questions
Problem 1TIF: Aaron McKinney is a cost accountant for Majik Systems Inc. Martin Dodd, Vice President of Marketing,...
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Planning and control decisions.

Gregor Company makes and sells brooms and mops. It takes the following actions, not necessarily in the order given. For each action,

state whether it is a planning decision or a control decision.

Gregor asks its advertising team to develop fresh advertisements to market its newest product.

Gregor calculates customer satisfaction scores after introducing its newest product.

Gregor compares costs it actually incurred with costs it expected to incur for the production of the new product.

Gregor’s design team proposes a new product to compete directly with the Swiffer.

Gregor estimates the costs it will incur to distribute 30,000 units of the new product in the first quarter of next fiscal year.

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