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- What is so special about service marketing that it needs a special approach? Your answer should reflect the eight distinctive characteristics of servicesSelect a famous organization you are familiar with and write a basic description of it to include its type, size, industry, products (or services), and so on. Determine how that organization build strong customer relationships using current thinking about customer value and relationship marketing.Why are the four P's of the marketing mix (product,price,promotion and place) considered to be essential for doing business? Illustrate your answer with relevant examples of your choice
- * Can you give me very short answers to each question below? 1. What food would you be if you imagined yourself as a meal? 2. Which feature of the food you look like do you identify with? 3. When you consider yourself a customer, which animal do you think you are like? 4. Which feature of the animal you look like do you identify with? 5. What is the most important criterion for you when choosing the market where you will shop? 6. If you are a manufacturer, what is the most important feature you will look for in your wholesaler and retailer? 7. Suppose you are working for a corporate firm as a sales representative. What would your first approach to a customer who was not satisfied with a product you sold, what would you do? As a customer, explain which masks you wear in 24 hours and which roles you play.Student Instructions: Complete the following information about the organization and products and/or services you will focus on as you develop a complete marketing plan throughout the course. You may need to do research to get answers to the questions below. Be sure the organization and offering you select will 1) remain interesting to you for the duration of the course, and 2) have sufficient information available for you to conduct research and make informed recommendations in your marketing plan.Select any organization that you and your group find to be of interest. What product or service do they offer? [Highly recommend that you choose one from the companies and products you all wrote about in Module 4!] Discuss the product/service base knowledge within your group. How would this organization benefit from a marketing dashboard approach? Discuss. Using both your experience and unique perspective, discuss the elements you would recommend adding to this organization’s dashboard. Why do you recommend these elements? How could this organization avoid some of the pitfalls potentially associated with marketing dashboards?
- Go on either Ulta’s or Sephora’s website and do one of the following: Find the highest-rated anti-aging product Find the best-selling anti-aging product Find the most expensive anti-aging product Answer the following questions: What’s the price per ounce? What the average review on the product? What are the anti-aging ingredients in the product?Review the Aldi case study on page 169 of your textbook. Assess your satisfaction with Aldi and make recommendations about how the company could modify its business-level strategy to both increase your overall level of satisfaction and to attract new customers. Provide specific examples to support your response. Analyze the five business-level strategies discussed in Chapter 4 to determine which strategy most likely applies to Aldi. Determine how a shopper's experience might change if it switched to one of the other four strategies (your choice). Explain your rationale. The Ripple Effect of Supermarket Wars: Aldi Is Changing the Markets in Many Countries Aldi started as a small, family-owned grocery store located in Essen, Germany, in 1913. Two sons, Karl and Theo, took over the store from their mother in 1946; soon after doing so, they began expanding the business. They emphasized low costs from the very beginning, allowing them to offer their products to customers at low prices…For successful Marketing Performance you have to answer the following questions: A) Which customers we are going to serve.? B) How can we serve them efficiently .? Explain.
- In case, you were hired by a well-known marketing Agency, if your boss ask you to write a plan in order to improve service of your Agency: - What would you write about ?Could you please answer as the operational manager in the marketing department with a more detailed information as someone already presented the answers aboveReview the Aldi case study on page 169 of your textbook. Assess your satisfaction with Aldi and make recommendations about how the company could modify its business-level strategy to both increase your overall level of satisfaction and to attract new customers. Provide specific examples to support your response. Analyze the five business-level strategies discussed in Chapter 4 to determine which strategy ( cost leadership, differentiation, focused cost leader-ship, focused differentiation, and integrated cost leadership/differentiation) most likely applies to Aldi. Determine how a shopper's experience might change if it switched to one of the other four strategies (your choice). Explain your rationale.