Answered: Why are the four P's of the marketing…

Why are the four P's of the marketing mix (product,price,promotion and place) considered to be essential for doing business? Illustrate your answer with relevant examples of your choice

Marketing

20th Edition

ISBN:9780357033791

Author:Pride, William M

Publisher:Pride, William M

Chapter15: Retailing, Direct Marketing, And Wholesaling

Section: Chapter Questions

Problem 4DYMP

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Concept explainers

Marketing Plan

A marketing plan is a roadmap used by a business organization to execute and track its marketing strategy. In other words, it is a set of specified actions intended to attract potential customers and clients and influence them to buy the product and services of the business organization.

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