MARKETING MANAGEMENT: How can the Dubai EXPO 2021 conduct a market research to increase number of local and foreign visitors? Discuss the research objectives, research approach and methodology that could be adopted by the Dubai EXPO 2021.

MARKETING MANAGEMENT: How can the Dubai EXPO 2021 conduct a market research to increase number of local and foreign visitors? Discuss the research objectives, research approach and methodology that could be adopted by the Dubai EXPO 2021.

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Question

MARKETING MANAGEMENT:

How can the Dubai EXPO 2021 conduct a market research to increase number of local and foreign visitors? Discuss the research objectives, research approach and methodology that could be adopted by the Dubai EXPO 2021.

Research activities performed to discover the the needs and preferences of consumers and potential consumers. It examines target markets, target audiences, consumer interests, customer feedback, market environment, competitors' positions, etc.. Market research also includes the techniques to develop, launch, and make successful products and services in the market .

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