Please explain the photo attached. Thank you.TOPIC: MARKETING STRATEGIES OF STARBUCKS FFFFFORMASMARKETING STRATEGY #4IN-STORE MARKETINGStarbucks devotes a significant amount of time and resources to in-storemarketing. Starbucks stores are carefully designed to make people stay longer,purchase more, and visit them again and again. Everything in the store, from thelighting to the ordering counters, serves a precise purpose. In-store marketingstrategies are nevertheless the successful marketing strategies of Starbucks. In-store marketing promotes new products and loyalty program benefits tocustomers, raising awareness and increasing demand among current customers.This contributes to the brand's customer retention goals. The store lighting alsoserves to draw customers' attention to Starbucks merchandise, encouragingimpulse purchases.Between the ordering counter and the counter where you pick up your order.WWWadvertisements are placed. This is intended to encourage customers to considerwhat they might buy when they return on another visit to Starbucks. Starbucksalso uses the data collected from its store locations to do market research,compiling and evaluating the information on customer sales, behaviors, andpreferences.MARKETING STRATEGY #5MOBILE APPStarbucks has long recognized that the future of retail is inextricably linked to technology. It firstreleased a mobile app in 2009. In 2011, it began offering in-app payments. Starbucks introduced mobilepre-ordering and payment in 2014. Customers who use this service can avoid waiting in line (most of thetime) by placing their favorite order from the most convenient place, whether at home or on their wayto work.Starbucks' loyalty program is also linked to its mobile app. With a single quick scan of the app, you canpay and earn rewards toward savings on Starbucks purchases. The attraction of earning prizes fast andeffortlessly motivates users to utilize the app frequently. The Mobile app is one of the most successfulmarketing strategies of Starbucks.TAINABLYFurthermore, the app recommends drinks to customers based on their buying habits and searchhistories. It is important to remember that the Starbucks app has been quite user-friendly since itsinception in 2011. The app currently accounts for more than 20% of all Starbucks sales. To providemaximum coverage, the app is also accessible on all major mobile OS systems. MARKETING STRATEGY #2LOYALTY PROGRAMSStarbucks has a fantastic way of rewarding customers who buy their products.Customers are given "stars" as part of the Starbucks Rewards program. Customerswho earn stars receive free coffee and products. Aside from a free treat on theirbirthday, there are also bonus rewards such as double star days and access toexclusive games and offers. Customers can check the balance of their gift cards,points, and mobile orders via phone, website, in-store, or on the Starbucks user-friendly app. Real-time communication across multiple channels eliminates thepossibility of a communication lapse. Customers find this omnichannel capabilityappealing, as it encourages engagement on multiple levels. However, it is more thanjust a free coffee that attracts customers to become loyal Starbucks customers.Starbucks' ability to envision and deliver true 1:1 customer personalization is whatputs them on a loyalty pedestal. Its loyalty program is one of the most successfulmarketing strategies for Starbucks.Loyalty is critical to the success of marketing and business. Loyalty and relationshipsare built with consistently happy and satisfied customers, which can contribute tocustomer retention and increased profitability. Additionally, repeat customers canbring a broader network into both implicit and explicit endorsement, allowing forbetter interaction and feedback.MARKETING STRATEGY #3STRATEGIC ALLIANCESStarbucks has collaborated with different organizations to build and expandits business in various nations. Starbucks collaborated with Barnes & Noble,Nestlé, PepsiCo. iTunes, and other companies. Tata Starbucks, which firstopened its doors in India in 2012, is a joint venture between Starbucks andIndia's Tata Consumer Products. Strategic alliances are the most successfulmarketing strategies for Starbucks. Starbucks reaps numerous economicbenefits from these strategic collaborations. It aids the organization inincreasing client awareness of various products and expanding its productportfolio. This technique also makes it easier to serve the company's productsto diverse market segments and boost customer satisfaction. As a result, thecompany's retail sales and profitability increased.Starbucks' alliances are one of the core reasons for the company's long-termsuccess and expansion. An analysis of Starbucks Corporation's alliancestrategies demonstrates that the company is extremely successful in thisindustry.

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Please explain the photo attached. Thank you.TOPIC: MARKETING STRATEGIES OF STARBUCKS FFFFFORMASMARKETING STRATEGY #4IN-STORE MARKETINGStarbucks devotes a significant amount of time and resources to in-storemarketing. Starbucks stores are carefully designed to make people stay longer,purchase more, and visit them again and again. Everything in the store, from thelighting to the ordering counters, serves a precise purpose. In-store marketingstrategies are nevertheless the successful marketing strategies of Starbucks. In-store marketing promotes new products and loyalty program benefits tocustomers, raising awareness and increasing demand among current customers.This contributes to the brand's customer retention goals. The store lighting alsoserves to draw customers' attention to Starbucks merchandise, encouragingimpulse purchases.Between the ordering counter and the counter where you pick up your order.WWWadvertisements are placed. This is intended to encourage customers to considerwhat they might buy when they return on another visit to Starbucks. Starbucksalso uses the data collected from its store locations to do market research,compiling and evaluating the information on customer sales, behaviors, andpreferences.MARKETING STRATEGY #5MOBILE APPStarbucks has long recognized that the future of retail is inextricably linked to technology. It firstreleased a mobile app in 2009. In 2011, it began offering in-app payments. Starbucks introduced mobilepre-ordering and payment in 2014. Customers who use this service can avoid waiting in line (most of thetime) by placing their favorite order from the most convenient place, whether at home or on their wayto work.Starbucks' loyalty program is also linked to its mobile app. With a single quick scan of the app, you canpay and earn rewards toward savings on Starbucks purchases. The attraction of earning prizes fast andeffortlessly motivates users to utilize the app frequently. The Mobile app is one of the most successfulmarketing strategies of Starbucks.TAINABLYFurthermore, the app recommends drinks to customers based on their buying habits and searchhistories. It is important to remember that the Starbucks app has been quite user-friendly since itsinception in 2011. The app currently accounts for more than 20% of all Starbucks sales. To providemaximum coverage, the app is also accessible on all major mobile OS systems. MARKETING STRATEGY #2LOYALTY PROGRAMSStarbucks has a fantastic way of rewarding customers who buy their products.Customers are given &#34;stars&#34; as part of the Starbucks Rewards program. Customerswho earn stars receive free coffee and products. Aside from a free treat on theirbirthday, there are also bonus rewards such as double star days and access toexclusive games and offers. Customers can check the balance of their gift cards,points, and mobile orders via phone, website, in-store, or on the Starbucks user-friendly app. Real-time communication across multiple channels eliminates thepossibility of a communication lapse. Customers find this omnichannel capabilityappealing, as it encourages engagement on multiple levels. However, it is more thanjust a free coffee that attracts customers to become loyal Starbucks customers.Starbucks' ability to envision and deliver true 1:1 customer personalization is whatputs them on a loyalty pedestal. Its loyalty program is one of the most successfulmarketing strategies for Starbucks.Loyalty is critical to the success of marketing and business. Loyalty and relationshipsare built with consistently happy and satisfied customers, which can contribute tocustomer retention and increased profitability. Additionally, repeat customers canbring a broader network into both implicit and explicit endorsement, allowing forbetter interaction and feedback.MARKETING STRATEGY #3STRATEGIC ALLIANCESStarbucks has collaborated with different organizations to build and expandits business in various nations. Starbucks collaborated with Barnes & Noble,Nestlé, PepsiCo. iTunes, and other companies. Tata Starbucks, which firstopened its doors in India in 2012, is a joint venture between Starbucks andIndia's Tata Consumer Products. Strategic alliances are the most successfulmarketing strategies for Starbucks. Starbucks reaps numerous economicbenefits from these strategic collaborations. It aids the organization inincreasing client awareness of various products and expanding its productportfolio. This technique also makes it easier to serve the company's productsto diverse market segments and boost customer satisfaction. As a result, thecompany's retail sales and profitability increased.Starbucks' alliances are one of the core reasons for the company's long-termsuccess and expansion. An analysis of Starbucks Corporation's alliancestrategies demonstrates that the company is extremely successful in thisindustry.

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Please explain the photo attached. Thank you. TOPIC: MARKETING STRATEGIES OF STARBUCKS