Please make the servicescape analysis of Highland Coffee in Ho Chi Minh city of Vietnam.(Based on this servicescape model) PhysicalEnvironmentalDimensionsAmbient Conditions..TemperatureAir qualityNoiseOdorEtcSpace/FunctionLayoutEquipmentFurnishingSigns, symbols &Artefacts• SignagePersonal artefacts• Style of decor (inclcolour)EtcServicescapes ModelCognitiveHolisticEnvironmentPerceivedServicescapeBeliefsCategorisationSymbolic MeaningInternal ResponseModeratorsEmployeeResponseModeratorsCustomerResponseModeratorsCognitiveBeliefsCategorisationSymbolicMeaningEmotional Physiological• Mood. PainAttitude ComfortPhysical FitInternal ResponsesEmployee ResponsesCustomer ResponsesEmotional PhysiologicalPainComfortPhysical FitMoodAttitudeIndividual ResponseBehavioursApproachAffiliationExplorationStay LongerCommitmentCarry out planAvoidSocial Interactions• Between andamong customersand employeesIndividual ResponseBehavioursApproachAffiliationExplorationStay LongerCommitmentCarry out planAvoid

Servicescape is defined as the physical environment where a services can take place. It helps to…

Answered: Please make the servicescape analysis…

Business

Operations Management

Please make the servicescape analysis of Highland Coffee in Ho Chi Minh city of Vietnam

Practical Management Science

6th Edition

ISBN:9781337406659

Author:WINSTON, Wayne L.

Publisher:WINSTON, Wayne L.

Chapter2: Introduction To Spreadsheet Modeling

Section: Chapter Questions

Problem 20P: Julie James is opening a lemonade stand. She believes the fixed cost per week of running the stand...

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Question

Please make the servicescape analysis of Highland Coffee in Ho Chi Minh city of Vietnam.(Based on this servicescape model)

Physical
Environmental
Dimensions
Ambient Conditions
.
.
Temperature
Air quality
Noise
Odor
Etc
Space/Function
Layout
Equipment
Furnishing
Signs, symbols &
Artefacts
• Signage
Personal artefacts
• Style of decor (incl
colour)
Etc
Servicescapes Model
Cognitive
Holistic
Environment
Perceived
Servicescape
Beliefs
Categorisation
Symbolic Meaning
Internal Response
Moderators
Employee
Response
Moderators
Customer
Response
Moderators
Cognitive
Beliefs
Categorisation
Symbolic
Meaning
Emotional Physiological
• Mood. Pain
Attitude Comfort
Physical Fit
Internal Responses
Employee Responses
Customer Responses
Emotional Physiological
Pain
Comfort
Physical Fit
Mood
Attitude
Individual Response
Behaviours
Approach
Affiliation
Exploration
Stay Longer
Commitment
Carry out plan
Avoid
Social Interactions
• Between and
among customers
and employees
Individual Response
Behaviours
Approach
Affiliation
Exploration
Stay Longer
Commitment
Carry out plan
Avoid

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