Please offer a resolution to the following case utilizing both utilitarian and deontological approaches then explain which approach renders the best course of action. A major tobacco company has proposed that its new CEO be nominated to the board of directors of a three-hospital regional health system.  The CEO lives and works in the community.  In addition to suggesting membership on the board, the tobacco firm has indicated a willingnes to sponsor or cosponsor a variety of health promotion activities in the community, with special outreach to children and persons who are economically disadvantaged.  The health system's senior management team is divided about whether to proceed with the nomination.  Some believe that because the CEO brings much needed expertise in the areas of finance and investment, he is a good candidate for the board.  Others believe that, despite these qualifications, such a nomination might be viewed as supporting the tobacco companies product and interests.  Some of the management team are concerned about the company's motives in making the proposal.  Still others are attracted to the idea of advancing health promotion activities.

Understanding Business
12th Edition
ISBN:9781259929434
Author:William Nickels
Publisher:William Nickels
Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment
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Please offer a resolution to the following case utilizing both utilitarian and deontological approaches then explain which approach renders the best course of action.

A major tobacco company has proposed that its new CEO be nominated to the board of directors of a three-hospital regional health system.  The CEO lives and works in the community.  In addition to suggesting membership on the board, the tobacco firm has indicated a willingnes to sponsor or cosponsor a variety of health promotion activities in the community, with special outreach to children and persons who are economically disadvantaged.  The health system's senior management team is divided about whether to proceed with the nomination.  Some believe that because the CEO brings much needed expertise in the areas of finance and investment, he is a good candidate for the board.  Others believe that, despite these qualifications, such a nomination might be viewed as supporting the tobacco companies product and interests.  Some of the management team are concerned about the company's motives in making the proposal.  Still others are attracted to the idea of advancing health promotion activities.

 

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