[practices] Practices that include filing warranty claims after the claim period, misredeeming coupons, and making fraudulent returns of merchandise are examples of O an acceptable consumer code of ethics. O normal and reasonable consumer behavior. O costs to be passed along to shareholders as a part of doing business. O violations of the Consumer Bill of Rights. O unethical practices by consumers.

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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(practices] Practices that include filing warranty claims after the claim period, misredeeming
coupons, and making fraudulent returns of merchandise are examples of
O an acceptable consumer code of ethics.
o normal and reasonable consumer behavior.
O costs to be passed along to shareholders as a part of doing business.
O violations of the Consumer Bill of Rights.
O unethical practices by consumers.
Transcribed Image Text:(practices] Practices that include filing warranty claims after the claim period, misredeeming coupons, and making fraudulent returns of merchandise are examples of O an acceptable consumer code of ethics. o normal and reasonable consumer behavior. O costs to be passed along to shareholders as a part of doing business. O violations of the Consumer Bill of Rights. O unethical practices by consumers.
Expert Solution
Concept

The ethics in marketing are important because:

  • It creates a good image in the minds of the public.
  • It helps in improving the sale volume of the companies. 
  • It boosts the employee morale because of the good reputation of the company.
  • Ethical Marketing helps keep a check on the malpractices and provides protection to consumers.
  • It protects the stakeholders. 

 

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